Almost everyone at this point knows what it’s like to try and build a social media account, and fail. It’s much harder than it appears, and if you’re not applying the right strategy, you’re quickly going to find that you’ll struggle to stay afloat.
Let’s take a look at how to attract followers on your social media platform in four easy steps.
1. Find Your Niche
When we say niche, we mean a need that isn’t being met yet in the market. This is easier said than done – most industries these days are overcrowded, saturated with people and companies who think they’ve got the answer.
The key to being successful with your social media platform is finding that niche that is yet to be explored – if it’s quiet enough, you’ve got a fighting chance at standing out.
2. Work Out an Ongoing Networking Strategy
It’s all very well attracting those initial followers, but how do you get them to stick around? The best way to make sure that your users are continuing to interact with your platform and its content is to create an effective onboarding process.
If your users find that they benefit from using your platform and get something out of it each time, they’re much more likely to stick around and continue checking out your content.
3. Connect With the Right Audience
If you’re not hitting your target audience, you might as well not be uploading any new content. This is because if the audience you’re targeting isn’t interested in what your posting, it will just be falling on deaf ears.
Before you start to execute your content strategy, it’s inherent that you figure out your target audience – that group of people that are not only going to be interested in your niche but are also actively looking for something like your page.
Ultimately, you need to find a group of people that are going to benefit the most from your account.
4. Believe in Your Platform
If you really want to make a difference with your social media platform and be in it for the long haul, you’ve got to believe in it. If you don’t, you’ll quickly burn out and give up. You’ve got to not only have daily goals but bigger picture goals as well.
Where do you want your platform to be in five years?
What does your target audience look like?
How many users do you hope to have in a year?
All of the answers to these questions can help keep you focused and on track so that you don’t throw in the towel too early when things get tough.
Final Thoughts
Building a social media platform that attracts users is no small feat. It’s going to take a lot of time and effort on your part, as well as a lot of research into your niche and industry. However, there’s no reason why it can’t be done.
At the end of the day, the more you put into it, the more you’ll get out. Apply these simple yet effective tips and watch your social media platform grow.
