Over the past couple of years, Facebook has slowly but surely been reducing how much organic reach your Facebook pages can get. This is because they ultimately want you to pay for their ads to find the right target audience, so the less organic reach that you get on your Facebook pages, the more likely you are to rely on their services.
However, while it has been reduced greatly, this doesn’t mean that it is done for completely. There is still organic reach available on Facebook, and you can still find the right people for your Facebook group through organic strategies – you’ve just got to know how to do it right.
Now, this doesn’t mean that you spam people and make them feel like they have to check out your Facebook page because this isn’t going to be helpful in the long run. You need to create a Facebook group where you can get the right people within your target demographic to become members.
This way, you can market to the right people all the time, and you won’t have to pay for those Facebook ads that everyone seems to be using these days. While this is all well and good, how do you convince people to join your Facebook group?
How to Grow a Facebook Group Fast
Let’s take a look. In the article below, we will talk about how you can grow your Facebook group fast so that you get a high volume of organic reach for your brand on Facebook.
Link Your Facebook Page to Your Facebook Group
One of the best ways to generate members of your Facebook group is to link your page and your group together. This is one of the cheapest approaches, and it’s super simple and straightforward to do so. Check out the instructions on how to do it here.
Invite Page Likes to Join Your Group
You will already have people that have liked your page – now you’ve got to get them to join your group. If you have been active on Facebook for a while with your page, then there’s a good chance that you have quite a few page likes.
It is very effective to invite the people that have liked your Facebook page to join your Facebook group. However, you won’t be allowed to invite everyone at once, as there is a limit on 50 invites a day.
However, if you’ve already got thousands of page likes, it’s not going to take long to increase your Facebook group members. If you don’t have a lot of Facebook page likes already, then you can market your Facebook page to get those likes, and then you can invite those people that liked your page to be part of your group.
This is a much more effective strategy than simply advertising directly.
Create a Campaign Around Facebook Page Likes
If you go into the ads manager on Facebook, you will see where you can create a new campaign. You will get a window that you can see below.
From here, you can set up a Facebook page likes campaign, and you can choose the right goals for your campaign. It is super important to choose your campaign goals wisely, as Facebook twill optimizes that campaign specifically to meet those objectives.
Then, you can give it a name and click ‘save to draft’ on the same page.
Set Targeting Requirements
Now it’s time to figure out who you’re trying to target with your brand new Facebook campaign. Find the audience section once you have arrived at the ad set level.
When trying to generate more page likes, it’s not likely that you’re going to advertise to audiences that are already warm. This is why you can ignore the ‘custom audiences’ part.
You will want to add the right locations of your target demographic and try to keep this as broad as possible. However, they need to be within the area that your brand is located. Then you will want to set your gender and age limits, and we recommend leaving this as broad as possible so that you have a bigger chance of winning people over.
Once you have done this, you will want to add ‘detailed targeting.’ This is especially important if your brand is niche, and you need to get quite specific with the type of people who make up your target audience.
Feel free to leave any other settings as default.
Create Your Ad
It should be pretty easy for you to create your ad in this way. You will also want to make sure that it includes an appealing image to go along with your industry and niche, and you will need to include any relevant information about yourself and your brand so that people can get to know you before they decide what to do about it.
Just keep in mind that because the ad images are formatted slightly differently, you won’t be able just to use any image. It will need to fit the criteria. Make sure that you have something that is attention-grabbing and that your little spiel is just as appealing as well.
If not, then you might have a lot of people pass up the opportunity to like your page.
There might be a period where you will need to play around a bit with a few options until you land on the one that works the best.
Go Back to Step 2 Consistently
As your ad campaign begins to generate those page likes, you will need to go back and make sure that the people liking your page are being asked if they want to join your Facebook group. The sooner you invite someone after they have liked your page, the more likely they are to accept the invitation.
We think that it’s appropriate to do this as often as possible – potentially every day. This way, you can end up having hundreds of thousands of people join your Facebook group, and you’ve had to spend very little money to make it happen.
As we mentioned earlier, organic reach on Facebook has all but disappeared. This means that you will have an uphill battle trying to find the right people to look at your content without spending money on them.
However, as we’ve also talked about today, there are ways to attract their attention organically and without having to spend too much on Facebook ads. Follow the steps above, and discover how easy it can be to find the right people to check out your Facebook page and join your Facebook group.