How do you become an influencer on Instagram? We live in a pretty weird and wonderful time in history.
These days, there is the opportunity to make real money out of recording your day to day life, and while blogging began it all, Instagram has pretty much taken over when it comes to the most popular platform to do this on.
Just like us, you may have seen more and more people who are just ordinary people in everyday life turn their daily life into something that you want to keep track of, and something that you would even pay to watch.
So, what are we talking about here, then? Instagram influencers. These kinds of people have chosen to document their lives, and as a result, they have partnered with brands around the world for their efforts.
So, if you look at these relatively new Instagram influencers with a hint of jealousy and wonder how you can make it happen for yourself, you’ve come to the right place.
How to Become an Instagram Influencer
1. Capitalize on Being Unique
Have you got something completely unique and different to bring to the table? Well, get it out and make the most of it. This part of you is what makes you original and different from everyone else, and it’s what is going to make you stand out from a crowd.
When you’ve got hundreds of thousands of people trying to do the same thing, your best bet at getting noticed is having something a bit different to offer. Figure out what that thing is that makes you so unique, and run with it.
2. Don’t Be Shy
If you are serious about becoming an Instagram influencer, then you have to be prepared to ditch the shyness and go all in. This is because the most successful Instagram influencers right now are the ones who are willing to let their community in. This means that they share both the good and the bad, and are upfront and honest about how they’re doing and what they’re doing.
This is because when you’re an Instagram influencer, your most important asset is the relationship that you have with your audience.
This means that if you show them the most vulnerable side of you, and you aren’t shy about it, you’re going to invite people into a safe, comfortable space where they truly feel like they can connect with you. This is going to foster long term relationships with people who truly trust your guidance and status.
3. Don’t Create – Document
This means that instead of just going out there every day and thinking about what you can do to create your influencer status, just document your life as it is.
Creating amazing content doesn’t have to be hard work or a headache. At the end of the day, your followers want to see every part of you, so all you really have to do is make sure you’re your authentic self. The rest will follow.
4. Choose an Aesthetic
This is easier said than done.
Choosing a niche that you as a person falls into can be more difficult than you think. This also means that you have to have a cohesive feed that looks good as people scroll down it.
If you want it all to be black and white, you’ve got to stick to it. If you want to choose a couple of trademark colors that people can associate with you, then you need to decide what they should be and stick to them. If you’re struggling for inspiration and need a bit of help, we suggest you check out Stellation Media.
This creative growth agency knows that it can be hard making it big on the gram, and have a wealth of resources that can make it easier.
5. Invest in High-Quality Equipment
If you’re serious about becoming the next biggest influencer, you’ve got to invest a bit of your time and money.
Remember, you’ve got to spend money to make money, and if you want to be taken seriously, you need to have the right equipment for high-quality content that your audience is going to love.
At the end of the day, brands are out there looking for the best of the best, which means they’re much more likely to work with someone who is creating high-quality content than someone who doesn’t really seem to care.
If you aren’t in a relationship and you find yourself having to take your own photos more often than not, just get a tripod too, and make sure you’re all set for documenting that unique side of yours.
6. Be Available
It’s vital that you make sure you’re available for promotions and collaborations. This means that you’ve got to have your email in your bio so that brands can reach out to you.
You also need to know your numbers and get behind the analytics so that when it comes to question time, you’re not in the dark. Brands looking for collaborations are going to want to know things like engagement rate, link clicks, and follower growth, so the more you know about this side of things, the more professional you’ll look.
One last thing to remember – don’t sell out to just anyone. Remember, you’re building a brand here, and your brand falls within a very specific niche.
If your niche is makeup, it would be weird to partner with a pool toy company. Keep it real, and only partner with brands that you feel passionate about. This passion will translate easily to your audience, inspiring them to buy the product more.
Final Thoughts
The road to becoming an influencer is narrow – but it can be done. If you’re still feeling a little shaky about the entire thing, we encourage you to check out some awesome Instagram marketing courses, where you can find everything you need to grow an Instagram account successfully.
As you can see, there’s a bit of an art to becoming an Instagram influencer, and if it’s one of your biggest goals in life, there’s no reason why you can’t achieve it like those that have gone before you.
