Video content is an effective marketing solution, especially if posted on social media.
Video is an engaging type of content that can grab the audience’s attention immediately and showcase your brand.
Social media are popular platforms for business promotion. There are a lot of active users who consume videos daily.
According to the statistics, 90% of accounts follow a business on Instagram, with one-third of the most viewed Instagram stories coming from businesses.
Facebook, YouTube, Twitter, and TikTok are also effective options for your video marketing strategy.
Read the article and explore a guide on generating a top-notch video marketing plan.
How To Build A Winning Social Media Strategy
These are seven effective steps that will help you create an excellent social media marketing strategy with video. Let’s explore them step by step to make your business thrive.
#1 Identify Your Video Goals
The first step in your video marketing strategy for social media is understanding why you do it.
Setting clear goals is the key to success. Depending on the video type, it may aim at boosting website traffic, raising brand awareness, increasing sales, attracting the audience’s attention, educating, etc.
Your video content marketing may have several objectives, so choose which goal has the highest priority and how and when you can achieve it.
#2 Know Your Target Audience
The next step is studying what kind of audience your videos can be aimed at.
You should find what social media channels they use the most and what they expect to see in your videos.
In order to predict that correctly you should develop your buyer’s persona. Brands do it at the stage of product development.
The person who wants to buy your product is the one who would like to interact with your video content.
#3 Select Social Media Platform
Once you have clearly outlined goals and your target audience, you can choose the platform.
You can start with platforms that were developed for sharing videos, like YouTube and TikTok, as well as popular platforms for business promotion, like Instagram and Facebook.
Keep in mind what video features are preferable for this or that platform.
Most social media support landscape videos, while TikTok — portrait feed videos. Experiment with video types, and don’t forget about SEO strategies.
#4 Decide What Story to Tell
The most exciting and, at the same time, the challenging part is figuring out what story you want your video to tell.
There are four key elements of a great video: character, conflict, quest, and resolution.
You should also explore different marketing video types and choose the best options for your strategy.
These can be a demo, behind-the-scenes, explainer, educational, interview, testimonial, or About us videos.
#5 Plan Content Production
When planning video marketing content, try to be unique, engaging, and short.
A good plan will save you time and money, so pay attention to all details like budget and timeline.
There are many different things to consider, and some companies even hire a production company.
You should think about the setting, script, equipment, actors, music, and post-production.
#6 Edit Marketing Videos
Post-production is an essential stage in video creation that improves its quality.
With a video editor online, business owners can edit their social media videos easily.
They should know what post-production entails and fine-tune their videos.
It’s crucial to make the video engaging, add captions, effects, music, correct color, etc.
When editing a video, you should tailor it to the social media platform of your choice.
The final step is video promotion. Schedule your videos and post content regularly. Once you upload the video, consider optimizing and promoting it.
Catchy titles, descriptions, and trendy hashtags will make your video visible. You can advertise the video, collaborate with influencers, launch giveaways, and more to attract the audience and raise brand awareness.
Social media platforms have analytics tools that will help you track your success.
You can use multiple marketing types and combine them. Here are a few words about affiliate marketing benefits for your business.
Now you see that a masterly edited marketing video with a free video editor can help your brand stand out.
Choose the right social media platform and target your audience with engaging content. We wish you good luck and hope this guide will help you achieve success.