The dreaded TikTok algorithm is something that a lot of people struggle to get on board with – most see it as an enemy that is consistently getting in the way of people trying to become social media influencers. The algorithm that TikTok uses is helpful in showing people the kind of content that would be interesting to them, based on their passions and likes.
However, for brands and social media influencers, it can be a big headache to figure out exactly how a platform’s algorithm works, and how to get past it. We think that we’ve managed to crack it, and want to share this important info with you here today.
Let’s take a look.
How TikTok’s Algorithm Works
Of course, there are many different theories around how TikTok’s algorithm actually works, and of course, the majority of them are simply not true. They are nothing more than pure speculation. There are a lot of TikTokkers that currently think that you need to add particular hashtags to your content to be featured on the ‘For You’ page.
However, this couldn’t be further from what is actually the reality, and of course, there is no proof that it’s true. Of course, most of the videos that are featured on the ‘For You’ page do have hashtags like #ForYou and #ForYouPage, so it’s easy to see why people think this way.
Another rumor swirling around is that TikTok looks at the first five videos on your page, and gives you a ‘quality score’ based on what they see. Once they have determined your score, they will decide whether you deserve to be featured on their page or not. This, of course, is also not true, and there’s no reason why you should believe it.
How it Actually Works
It’s actually quite simple to work out the TikTok algorithm, and it can be compared to Instagram’s way of recommending new content to its users. Your videos, of course, are initially shown to just a small number of users. TikTok will take into account how these users react to your videos.
Do they visit your profile after? How long do they watch the video for? Do they share it with others? How many times do they watch it? Of course, the answers to these questions are going to help TikTok decide whether to show your content to even more people and even feature you on the ‘For You’ page.
So, Let’s Talk About the ‘For You’ Page
If you’re one of the lucky few that gets through this initial level of testing, then well done – you’re more than likely going to be featured on the ‘For You’ page. Of course, this is the best thing that could happen to the majority of TikTokkers, because you’ll gain hundreds, if not thousands of new TikTok followers as a result.
The key to giving your page the best chance of this kind of success is to post high-quality content. Make sure that you’re not only creative but unique and consistent. You’ll want to stick to what made you popular in the first place. Find the niche that suits your style, and explore it in every video you put up.
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As you can see, TikTok has a slightly different way of doing things than other conventional social media platforms. While they are pretty similar to Instagram in the way that they determine who gets featured on the ‘For You’ page, they are sure to make it fair and reasonable.
They want everyone to have a chance of being featured, so if you get through the first round, it’s because you came up with something unique enough to interest a lot of people. Make sure to be original, interesting, and, most importantly, to be yourself. Happy TikTokking!