Everyone who runs a blog wants to get more eyeballs on their site; after all, what’s the point of having a blog if you don’t have any readers?
Blogs can also be used to help market businesses, so the more people read your blog, the more people are aware of your business. If you want more traffic to your blog, follow these simple tips.
Write More Often
One of the best ways to drive more traffic to your blog is to post more often.
Search engines like Google will prioritize showing sites with fresh content.
So, you’re far more likely to see an increase in traffic if updating your blog multiple times a week.
If you’re struggling with regular content for your blog, you’ll need to find a new way to approach it.
Try focusing on shorter, snappier content that can be posted regularly rather than long-form content that takes a long time to write.
If you look at the social media trend, everyone’s moving towards short-form content.
Having smaller pieces more regularly not only increases your blog’s activity but also increases reader retention, which is a positive metric for your blog to have.
Plus, it’s just much easier to create! A lot of blog writers think that every single post they make needs to be some insightful masterpiece that’s going to change the world, but that’s just not the case.
Posting short, fun, regular content that you enjoy making is going to have a much more positive impact on your blog’s traffic than one long-winded post every few months.
If you’re ever struggling to find something to put on there, just write about what you know and what you enjoy, and the words will soon flow onto the page.
Make Use Of Social Media
Social media is one of the best forms of advertising worldwide, so why not take advantage of it for your blog?
One of the great things about social media marketing is how cheap it is! The cost of advertising on some sites, such as Twitter, can be as low as £79 per month.
That’s a steal compared to traditional forms of advertising, such as newspaper ads, where a single ad can set you back as much as £3000.
You don’t even need to resort to paid advertisements; if you have a large enough following, just promoting the blog on your social media page increases traffic.
Since Twitter has implemented its view counter, it’s easy to see just how large of an audience a single tweet can reach.
Even accounts with a few thousand followers can have tens of thousands of people see their tweet if enough people engage with it, so even if a tiny fraction of those people visit your blog, you’ll see a substantial increase in your traffic.
If your online following isn’t substantial, you can help draw attention to your blog by tagging famous influencers with stories that are relevant to them.
If they like/retweet/repost your blog post, it will drive a considerable amount of traffic to your page.
Know Your Niche
One key to a successful blog is knowing who you’re writing for. It’s better to have a specific audience you’re writing to rather than trying to make your content as broadly appealing as possible.
By focusing on a particular niche, you’ll get much higher engagement and reader retention than if you try to make mass-market content.
After all, if you’re creating a blog, either personally or for your business, you may often write about the things that matter most to you.
Focusing on this content gives your work a level of authenticity that wouldn’t be there if you were trying to deliberately create something that’s designed to sell or grab attention.
Also, if your content has a specific niche, it is easier to backlink to external specific websites, thus creating a well-informed and engaging piece of content.
For example, if you run a blog focused on the casino and iGaming niche, you can include linked anchors such as “click here” that link to casino game provider sections of online casinos, or bonus offers.
The more backlinks you can include in your blog, the more direction, flow and context you can give to your readers.
Including images and other visual elements in your content significantly increases reader retention and drives more readers to your blog.
Pages broken up by interesting photos are much more visually appealing than big blocks of text.
Plus, if your images are interesting enough, they may be shared around the internet, driving more traffic to your site.
Infographics are a great example of this type of content, as they convey information in a fun and exciting way that makes people want to find out more.
Using images to create funny or informative memes can also attract a larger audience.
By including information through images and infographics the content becomes more digestible and there is a higher chance it could go viral.
However, it’s important that you don’t use copyrighted material when posting images to your site, as posting this type of material without permission can have serious consequences.
If you’re not creative enough to come up with images yourself or just don’t have the artistic talent to pull off your vision, we recommend hiring a graphics artist.
These people are skilled at creating striking visual media and will help you create the quality content you need to help your site grow.
Plus, you don’t have to worry about any copyright infringements, as you’re commissioning a brand new piece of art specifically for your website.
There are many methods to drive more traffic to your website, but the most reliable ways are to post regular, quality content that grabs users’ attention and makes them want to share it with their friends.
Once you create content that people are interested in, you’ll start to see the audience for your online blog naturally increase over time.
Make sure that you keep creating quality content and keep sharing it on popular social media platforms if you want your blog to continue growing!