TikTok – the newest social media craze that teens love, and parents don’t get. Congress is pretty worried about it at this point, too. Of course, hundreds of brands see dollar signs and want to make money from it.
It is potentially the most controversial and popular social media app. So, what exactly is TikTok, and what’s it meant for? Let’s talk about it.
What is TikTok?
Simply put, TikTok is a video sharing app that is pretty similar to Vine – in fact, you could consider it to be the new Vine. People can post video content using various filters and edits, and they can also follow other TikTokkers on the app within their interests.
There’s a page that’s pretty similar to Instagram’s ‘Explore Page’ called the ‘For You’ page, and of course, this coveted feature is the envy of everyone. As you can expect, TikTok comes with some pretty standard social media sharing features, including being able to direct message and being able to like other people’s content.
TikTok’s for Memers
With this brief explanation, we’re only just touching on what makes TikTok so original and unique. The thing that makes TikTok stand out from the rest is that its features are designed for people to be able to make memes.
This means that people can repurpose old, used audio footage, and create their own spin on it. From duets to lip-syncing viral challenges, you can find everything on this exciting and creative social media sharing app.
How Do TikTokkers Make Money?
Because TikTok is so new, it still hasn’t caught up to the likes of YouTube in being able to monetize its content. For example, current TikTokkers can’t make money by putting ads on their videos.
However, they do have another option, and this is through live streams. Their viewers can give them virtual gifts or ‘tips.’ These ‘tips’ are in the form of Diamonds, which can be exchanged for real cash.
Of course, there’s also influencer marketing. Many brands have made the most of this platform already and collaborated with well-known creators to promote their product.
Why is TikTok Controversial?
TikTok is an app that’s owned by a Chinese company, ByteDance. It’s an unusual app because it’s the only successful social network created by a Chinese company that’s made it internationally.
Of course, Congress is wary of an app like this and even considers it an international security threat as speculation is rife regarding how it uses and shares its user’s data.
Unfortunately, this kind of speculation does have some ground, as China is well known for banning and censoring the majority of what’s on the internet from its citizens.
So, what does the future look like for TikTok, then? It’s certainly a curious platform that’s captured a huge audience of young people. It has all the features to make it a seriously addictive app, and it can create viral stars out of its users from seemingly nothing at all.
As it grows, it’s going to attract attention not only from the younger generation but from the halls of power as well. Watch this space to see where TikTok ends up.
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