Have you just revamped your traditional marketing strategies? Do you want to make your small business stand out online? If yes, then we can safely assume that you understand the potential your small business has to do really well online. You may have gathered information on how digital marketing can help you skyrocket your small business.
You’ve probably started implementing some strategies already. But, did you know that just creating a fast or user-friendly website isn’t enough to reach more of your audience?
Yes, a well thought out website telling your brand’s story obviously helps with your conversion rate. But when it comes to targeting a large audience base, you need the right SEO strategies.
Not only because it is a major component of digital marketing, but also a Search Engine Optimized website makes your online presence stronger and helps you bypass your competitors to get more sales. However, SEO is a must if you want to grow your small business and establish a brand name. In case you’re still having reservations about SEO, let’s talk about it.
Here are five key benefits of SEO for small businesses.
Why SEO? KEY Benefits of SEO
SEO is broadly categorized into two parts: On-Page and Off-Page SEO. Both of these are meant to give your website a boost to rank well in SERP (Search Engine Ranking Page). You need both to make sure that your website appears on top whenever a person searches for the exact product or service that you’re offering. With this in mind, let’s check out the top 5 benefits of SEO.
SEO Ranks Your Website Higher on SERP
The better your ranking is on SERP, the more traffic your website will receive. On-page and Off-page SEO both work side-by-side to make your site appear on Google’s top pages whenever there is a related query.
To be more precise, On-Page SEO is all about optimizing your web pages/posts, giving them proper formatting, setting up navigation, URLs, decreasing the load speed, and building a highly responsive layout.
This component of SEO makes your website user-friendly and enhances the user’s experience. That’s why the “Hot Traffic” conversion percentage on your website becomes higher.
On the other hand, Off-Page SEO involves all the backend work required to push your website to make it to the top 10 of Google SERP. That’s why you can target more of your audience simultaneously and convert “Cold Traffic” into potential customers by building relationships and trust.
Catch Your Audience in the Informational Search Phase
Even before your audience makes a purchase decision, you can connect them to your website. An SEO optimized website includes all the information or resources that people need by putting up an informational search related to your type of product or service.
When your audience gets the answer they’re looking for, they start trusting your brand, which eventually leads to conversion.
Greater Visibility Generates More Traffic
According to study data, the first ranking website on Google’s first page receives 33% of traffic, while only 8% of traffic makes it to the second page. So, no matter how unique your product or service is, you won’t get customers as long as your website is invisible to most of the audience. It’s important to increase the visibility of your website.
Right SEO strategies, along with other stuff like great informative content or amazing UI/UX, can make your website rank on the first page. It will be easier for you to target the right audience and convert them into customers when you rank well with SEO.
Build Client’s Trust and Grow Brand Awareness with SEO
Almost all of us rely on Google when it comes to online searches. So, if your website ranks at the top, people will be more likely to trust your product or service than your competitors. If you implement proper SEO practices, it will make your website come out on top, corresponding to relevant search queries.
This way, you can tell more people about your product, or at least you will get more chances to convince people to check out your product or use your services.
Investing in SEO means Reinvesting in Your Business
If you think SEO is expensive, then consider this. Yes, we agree that SEO isn’t cheap, but if you bite the bullet and invest initially, it means you’re reinvesting in the future of your business. It’s proven that the right SEO strategies provide better ROI, which involves building brand exposure and capturing more leads.
Moreover, it delivers higher conversion than any other form of advertising. This is because traffic your website generates from organic searches is highly targeted.
Outsourcing SEO to a Specialist is Best
Now you know about all the key benefits of SEO for small businesses, it’s your turn to grow your small business and build a brand name. First Page Digital is a high-end service that you can use to attract more organic traffic to your website.