We all know by now how integral hashtags are to our social media growth.
There is a lot riding on getting your hashtag game right, and it can be the difference between success and failure for your brand.
Hashtags are the foundation that most social media channels are built upon, including Instagram, Twitter, Facebook and Pinterest, so it’s essential to make sure you have the best hashtag tracking tool possible on your side.
Best Hashtag Tracking Tools 2024
Over the past year or so, there have been quite a few companies crop up with options for people who want to find the best hashtags – but they’re not all worth your time.
Let’s review what we think are the best hashtag tracking tools to use for your social media growth.
Your hashtags are only as good as the tool that helps you find them. The second best hashtag tracking tool on our list is Flick, and so far we’ve been nothing but impressed with what these guys have to offer.
Flick is an all-in-one hashtag platform, that can not only help you find and manage hashtags for your Instagram growth but can also help you optimize them so you get the best hashtag strategy out there.
They have a free seven-day trial, which is pretty generous, and they say that it’s super easy to set up your account with them. What’s more, you can cancel anytime, so there’s no pressure whatsoever.
Flick can help you find hashtags that are both relevant and trending to just the right extension for your niche and industry. It can also help you manage different groups of hashtags, and analyze the data you receive with them so that you’re always improving.
You get 40 hashtag suggestions per search, which we think is pretty generous. This is an up-to-date, high-quality tracking tool that could mean the difference between success and failure for your account.
Meta Hashtags is easily one of the best hashtag tracking tools in the industry, because they can help you find the best Instagram hashtags to ultimately boost your reach, and their customers have reported a more than 520% reach since using their features.
All you need to do to generate the right hashtags for your Instagram content is enter a hashtag that you use already, or your username, and they can help you with everything else.
They also have a new feature that helps you analyze your account’s hashtag rankings, meaning that you can show them their existing hashtags that you use, and they can determine whether they are worth keeping, or whether you should throw them away.
If you want to upgrade to their pro account, you can unlock all of their features, which includes being able to stay organized and finetune your hashtag strategy, so that you can capitalize on the biggest amount of growth that your Instagram profile can take.
These guys are great for generating hundreds of quality hashtags with useful information so that you can choose the right ones.
3. Task Ant
Task Ant is the OG of hashtag tracking tools, which means that you know you’re getting a good deal.
We love that they put their clients first with great prices and excellent customer support. They’re also safe to use, which should be top on your priority list.
Task Ant is a sophisticated, intelligent hashtag tool that can help you find the best data and analytics on all of your favorite hashtags.
This is going to make sure that your hashtag game is strong, and that you’re ready for anything to happen out there in terms of your social media growth. We honestly can’t recommend Task Ant enough.
4. Rite Tag
Rite Tag is one of those companies that has honed their performance measurement tool to be one of the best out there. We love that they analyze hashtags carefully, to work out which ones are popular right now, and which ones are performing in a way that suits your profile.
What’s more, they offer an analytics tool where you can see a number of different statistics, including tag sets, new trends, and popular accounts that are using the hashtags you’re searching for. They can even compare hashtags with one another, according to strength and relevance. If you’re a visual person, this is the type of company you could be interested in.
Taggbox is similar to Hashtags for Likes, with a resourceful way to track your hashtags that is going to be an effective approach to your brand’s growth in general. Taggbox makes it super easy for its clients to gather and track quality content from all different types of social media platforms.
Consolidation is key here, and Taggbox has nailed it. They make it super simple to track the best performing, trending hashtags out there that are directly related to your niche and industry.
Another thing that we like about Taggbox is that you can customize their features according to things like your niche, which of course, is going to make it a lot more appealing than other options out there. You can even restrict content from competitors. Taggbox is a great option, whether you’re an individual or part of a bigger team.
Hashtagify is another innovative, unique brand that offers features that you won’t be able to find anywhere else, including hashtag keyword cloud. They can also help you analyze different hashtag trends, as well as user engagement on those trends.
They can even conduct their own research for you and give you advice on which hashtags you should use depending on your niche and industry. This is a great hashtag tool if you need an advanced feature setting for the likes of Twitter. It can also help its clients to find the best hashtags for their Instagram profiles, too.
It’s an ideal tool for social media marketers because it integrates both analytics and tracking, which is going to provide you with better hashtag performance overall.
You may feel like Hashtracking is a pretty simple company – and it is. But sometimes, less is definitely more, and we think that Hashtracking has nailed this approach with their overall business model.
We love that they provide real-time performance and hashtag tracking analytics, so you can always be ahead of the game when it comes to the types of hashtags you should be using. If you want to sign up for free, you can get historical performance analytics, which is pretty cool.
You can even customize your features to be easier to read and understand, and of course, more visually appealing. You can even organize your hashtags into different categories to make it easier to manage them.
One of the biggest differences that we notice about Keyhole when compared to other companies that are similar is that they have a unique dashboard that a lot of people are going to like.
This dashboard includes hashtag metrics like reach, impressions, location, demographics, effectiveness, and sentiment. This is a wide range of details that all work together to make your hashtag experience a whole lot easier.
Their media tab is where you can find relevant content that is connected to your favorite hashtags, and you can even organize these into different categories. You can even save your favorite influencers so that you don’t forget about them.
Not only can you find the best hashtags out there that are going to suit your industry and niche, but you can also customize them by registering them with your account.
This is a great way to avoid protection and copyright issues that are often associated with using certain hashtags. You can even customize their feed to make it more suited for your needs, which is going to cut down the time it takes to find the best hashtags.
You can even communicate with other users through their dashboard, and share your findings with them if you want to.
Talkwalker comes with all of your classic hashtag features, including monitoring of hashtag performance, reach, mentions, engagement, and impressions.
They are basically everything you could want in a hashtag tool, and they even monitor your current hashtags in real-time so that you can prepare for upcoming events or campaigns.
What’s more, Talkwalker provides you with the best recommendations based on past searches, as well as trending topics and brands that have been linked with the hashtags you’ve searched.
Hashtag tracking is one of Talkwalker’s best features and has better analysis and understanding of using hashtags than perhaps most of the other options out there.
Tweetdeck is one of those hashtag management tools that can help you with your Twitter growth. They understand that every hashtag strategy is going to be different depending on the social media platform that you’re using, which is why they have customizable features and options.
The best part is, all of this can be done from one easy to use tool, so you don’t have to worry about it taking up too much of your time. With Tweetdeck, you can manage and track the engagement and performance of each hashtag that you choose.
Additionally, their basic tool is completely free to use and is ideal if you’re planning your next social media hashtag campaign.
12. You Scan
You Scan is slightly different from other typical tracking tools for hashtags because it can help you analyze images and text from different social media channels, not just hashtags.
We like that they have a number of tools that come with their features, including logo recognition, scene detection, object detection, and general visual insights. This means that you can work out the opinions of different clients and consumers without you even being mentioned anywhere in the text.
You Scan implements different aspects of machine learning in order to filter out any mentions that you may receive from inactive accounts or bots. This way, you don’t have to waste any time on content that has nothing to do with your growth.
You can even organize your mentions into different categories, like commerce, promotion, and more.
Socialert is one of those comprehensive hashtag tracking tools that can not only help you with generic, typical tracking but can also analyze the data that you discover as well.
This means that not only can you find the best hashtags for your profile, but you also can get exclusive information on the performance of the hashtags that you’ve chosen, which is going to help you decide whether they’re worth your time or not.
They even have a function that allows you to track the keywords and hashtags that your competitors use, giving you an advantage that not many people will have. We definitely recommend this hashtag tracking tool if you plan to use data collected from your competitors to your advantage.
14. Tweet Binder
You may have already guessed that Tweet Binder is one of those companies that can help you find the best hashtags for your Twitter growth.
With detailed reports and dedicated features to find branded hashtags, this is the type of hashtag tracking tool you can use to increase the overall performance of all of your Instagram and Twitter hashtags.
They know that each social media channel has different requirements and can accommodate for both.
15. All Hashtag
This helpful hashtag analytics tracking tool can not only help you track the best hashtags for your niche, but it can even help you create new hashtags that are going to improve your marketing campaign.
They can even help you find the best hashtags that are trending in real-time, so you’re always up with the play when it comes to the types of hashtags you use.
When you search for a hashtag through Tagboard, you can find all of the relevant tweets or posts that have been recently using this hashtag.
You can even see them in a grid format, which is visually appealing and easy to read. It doesn’t just stick to one social media platform to find you this type of content – it searches across all different kinds, including YouTube, SnapChat, and Twitter.
17. Follow The Hashtag
This is a great hashtag search tool if you’re trying to find the best hashtags to suit your niche. One of their unique features is that you can see how many times the hashtags you search have been repeated, which of course, is going to help you work out if they’re popular or not.
What’s the Difference Between a Free Service and a Paid Service?
A lot of the companies you see on our list above offer both free services and paid services. The biggest difference is most likely going to be access to features.
While the basic service that is free will give you access to some features, if you want access to all of them, you will need to pay. This is also relevant for hashtags, too – a paid service is going to give you access to the most trending and popular hashtags in your category, which of course, is going to give you a better chance of doing well.
At the end of the day, you have to decide whether it’s worth paying for a premium service – we think that it is.
Why Use a Hashtag Tracking Tool?
So, why use a tracking tool for your hashtags, then?
Companies like the ones on our list can gather and update data on the most trending hashtags in your niche so that you can implement them into your hashtag strategy.
This is going to help you reach the right audience on social media channels like Instagram and Twitter, and make your content look a lot better, too. If you were to look up the same data and analytics for your favorite hashtags yourself, it would take way too much time – time that most people don’t have.
What’s more, a lot of the data and analytics you can’t even find yourself.
Can I Cancel My Subscription?
A lot of the time, companies like the ones on our list above let you cancel your subscription anytime.
This means that you can sign up initially to get a good idea of how they work, and if you don’t like your experience, you can just opt-out, without losing anything. Some companies won’t let you do this, but again the majority of the companies on our list will have this feature.
So, we’ve talked a little bit about why hashtags are important, but let’s get a bit more in-depth. Hashtags are relevant because they are what people search when they look for things they like on social media channels.
This means that if someone wants to find a cake-making company, they’ll search #cakes or #cakemaking. If you are using hashtags like these, your content will come up, and you’ll be connected to your target audience. This is inherent in successfully growing your brand on social media.
All of us have experienced just how difficult it can be to get anywhere on social media, especially if we’re trying to grow a brand. Algorithms and competition don’t make it easier – but it doesn’t have to be impossible, either.
As you can see, there are many options out there when it comes to the best hashtag tracking tool for your needs, so check them out and don’t forget to try their free trials, so you can see if they’re a good fit.