It is getting more and more difficult to drive organic traffic from Facebook. This is because Facebook limits your reach as they want you to pay for their ads. However, you don’t just have to settle for paying for Facebook ads.
If you want to drive traffic organically from your Facebook page you need to go the extra mile. One of the best ways to do this is to create better Facebook link images. If your link images are more attractive and you optimize them for better clicks, you will drive more traffic.
Because you’re limited when it comes to growing your Facebook page organically these days, it’s worth knowing some tricks and tips that can make it easier to do so. There is so much competition out there on Facebook right now that you almost don’t have a choice but to go for their ads – but if you can avoid it, we highly recommend it.
The good news is that if you have a little bit of a creative spirit, you can make a big difference to your Facebook page through image links.
Designing Clickable Facebook Link Images
The key to creating a clickable link image is to make it all about your landing page or blog post. If you are advertising your blog, then people are going to be more interested in checking it out.
The first thing you’ll need to do is open up the editing tool that you use, like Canva. The image ratio that Facebook recommends is 1200 x 628 pixels.
Set the meta tags and embed images of this size, so that the thumbnail will come up as the Facebook post images. While it doesn’t always have to be these specific pixels, the minimum requirement is 560 x 292. Next, you’ll need to pick a template, or upload an image you’ve already chosen.
Once you have designed your image, modify your text. Remember, if you want to drive the right traffic, promote the page you’re wanting them to land on. If it’s for a blog post, simply add the title.
You can create duplicates of the first image with different texts to see which one you like the most.
Add Meta Tags and Image to the Page
Of course, you might not know which image is going to drive the most traffic yet. This is why it’s worth adding a temporary link to the tags. Follow Facebook’s guidelines to adding an image to the tags.
What is a meta tag, you ask? It is a tag that is used as metadata to provide information for the search engine when it turns up in Google or Bing. The more concise you are with your meta tags, the easier it’s going to be for people searching within your niche to understand what you provide.
Using meta tags to your advantage is another great way to make the most of being on Facebook and your website, without having to pay for ads. Just make sure that you know how to optimize them.
Split Test Your Images Organically or by Paying Someone
Next, you will want to start testing your images to find the right one for your traffic. If you want to test your images out organically, use a tool like Sharekit. This tool will allow you to create multiple customized URLs with all the different images that you are testing out.
Sharekit will track the performance of each one, so you know which ones have done the best. When you make the most of companies like this, you’re able to discover all relevant data that is going to give you a really good idea of what images are worth your time, and what aren’t.
Add the Best Performing Image to Your Landing Page
Once you have figured out which image is performing the best, then you need to add it to your landing page with the correct meta tags.
Remember, it’s going to take a bit of trial and error to work out which images work best with your target audience and which don’t, but once you’ve done this for a little bit you’ll discover how to connect with your community through your Facebook image links.
Don’t be afraid to get creative, and don’t be afraid to think outside the box when it comes to your images. Good luck!