All successful online businesses understand the critical role that SEO plays in maintaining the visibility of their sites. While some businesses can afford to spend millions per year keeping top page rankings, small businesses don’t have this same luxury.
Every online marketer and business owner craves that no.1 spot in the organic rankings on search engines. SEO is a very tricky game though, and being successful with it requires an extremely tactical approach with the consideration of a number factors. Achieving success isn’t a once off either, to maintain good position requires ongoing maintenance and monitoring. Given all this, it’s easy to see how building organic seo rankings can be quite a challenge for small business. In saying this, there are some simple techniques that can be implemented without huge time or money investment which will have significant impact on your rankings.
Google is particularly fond of the large social networks such as Facebook, Twitter, LinkedIn etc. So the first thing you should do, if you haven’t already, is setup accounts on all of these and ensure that they’re optimized.
Now you might be concerned that signing up to all these networks is going to mean a lot of time spent constantly updating them all. Fortunately there are tools available which allow you to post to multiple networks simultaneously, saving you a lot of time and effort. Remember to include relevant keywords in your posts and be sure to link back to your own content where possible (and appropriate).
Blog it up
Integrating a blog into your existing website is a fantastic way to boost your organic seo. By posting regularly on topics relevant to your industry or niche, you’ll be sending a constant stream of fresh and relevant content to your site which Google absolutely loves. Be sure to brush up on some blog seo basics to make sure you get the most out of your efforts. In addition to seo benefits, a blog will help you engage your audience and position yourself as an authority in your industry.
Back link strategy
Building backlinks is a particularly hard task because you’re often relying on the actions of other people. Aside from making sure that you’re content is top notch so people want to link back to it, there are some other things you can do to help your backlink count. Firstly, you can share your content across social networks. Increasing the visibility of your posts will help more people see them, and hence increase the likelihood they’ll link back to them. The next thing you can do is submit your posts to relevant article directories. Try to be selective with this and choose directories where you know your target audience will go to. Finally, you can get backlinks by reading other peoples blogs and leaving comments, as many comment systems ask for your web link. Although many systems use nofollow links for this, if your comments are of value people may still want to check out your site and view more of your content.
What strategies do you use for building SEO?