As with all social media channels that went before it, TikTok started out as something pretty innocent but has now become a very lucrative front for many brands.
The platform comes with features that you might be able to find on other channels, like Instagram and Snapchat, with a few extras thrown in as well.
The bottom line is, TikTok is taking off, and there are no signs of it slowing down. If you want to jump on the train and make the most of it for your own brand, here are five reasons to.
1. There is a Crazy Number of People on It
Every thought about how many people now use Instagram or Facebook? If those numbers blew you away, then you’ve got another thing coming with TikTok.
Believe it or not, TikTok is one of the most popular social media sharing apps for people ages 18 to 34, and more than one in eight American adults use it on a regular basis.
These days, the app is sitting pretty happy – with an unbelievable 1.5 billion users. You can find pretty much everyone and their grandma on the popular channel right now, which is a pretty solid reason to get your brand on there.
2. There Are Some Pretty Active Users
What’s interesting about TikTok is that it’s pretty unique to other platforms, mainly because of the type of content that it contains. Unlike Instagram, where you can scroll through other people’s photos and videos, TikTok is devoted just to videos.
This means that not only do you have to be looking at your screen while you’re on it, but you’ve also got to have your sound on. This involves an immersive experience that requires most, if not all, of the user’s attention.
If your brands on it, your audience is going to be pretty attentive to your content, if they’re interested.
3. It’s Easy to Get Attention
Along with the fact that TikTok is a pretty immersive experience, at this point in time, it’s also a distraction-free zone for the most part. This is because TikTok hasn’t really implemented ad revenue yet.
When you watch content on TikTok, the majority of the time, you view it in full-screen. This means that there is nothing else to distract you, resulting in a full – not partial – impression.
Because you are guaranteed your user’s attention for at least a few seconds, you have a great opportunity to increase brand exposure.
4. Most Are Already Doing It
Think about all of those brands that you love – Chipotle, the NBA, even Family Feud – they’re all on TikTok, and making the most of a chance to put their product or service in front of even more fans.
The reality is, if your brand is primarily aimed at young people, then you need to be making the most of this channel.
The quicker you get your brand out there for more people to see, the better a chance you have of finding your place and making a real name for yourself.
5. It’s a Boatload of Fun
So, TikTok is not going to be for everyone – but is Twitter for everyone? What about Snapchat? The good news is that most brands have something for each of these channels, even if they have to adjust things to suit a unique audience.
What has reigned for decades still rings true today – consumers are always trying to find new ways to connect with the brands that they love, and find new ones to make a connection with, too.
These days, most marketers would claim that the more authentic and relevant you are, the better you’ll connect with your audience. What better place to do that than TikTok, where most videos are largely unedited?
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So, we’ve covered five reasons to put your brand on TikTok – convinced yet? Putting your brand on TikTok isn’t as challenging as you might think, and with the sheer numbers alone, you’ve already got a good chance of finding the right target audience for your product or service.
Just remember that as much as you want your audience to love your brand, you’ve got to love what TikTok does, too. The better you know how TikTok works, the better you can use it to your advantage.