Social Media Ad Guide: Which Is Best to Market On?


Are you looking to launch a new product? Are you planning to use a social media ad to introduce it to your target audience? Then you need to pick the best platform to market your product.

In the ultra-competitive battleground that is social media, failing to be in some of the leading platforms can equate to losing golden opportunities for conversion. With many other social media platforms out there, the opportunities are virtually endless.

However, you need to pick the best one for your company. Continue reading below for a quick guide on social media marketing.


One of the best platforms to consider placing your social media ad is YouTube. This social media platform boasts over 2 billion monthly logged-in users. It is also one of the largest sources of online content coming from users.

YouTube is also home to millions of informational content. These include videos of tutorials, demos, and company culture. Hence, it is a perfect platform for companies that create original content including your social media ads.

Furthermore, YouTube lets you host videos that you can embed on your business website. This means more traffic to your site, especially if you publish fresh content.


Though TikTok is one of the youngest social media platforms out there, it already registered over 689 million global users by July of 2020. Furthermore, it tallied about 50 million daily active users in the United States.

Controversial as it may be, TikTok is an excellent platform to showcase those short but engaging videos. You can use it to publish behind-the-scenes videos of your company. This gives the audience a different perspective about your brand.

Additionally, TikTok offers a huge potential for turning your videos into viral trends. Since it can be challenging at first, you may consider buying likes for TikTok. This will give your content that extra boost.


No list of social media ad guide is complete without mentioning Facebook. With over 2.7 billion monthly active users, Facebook remains one of the leaders when it comes to audience engagement and online advertising.

Interestingly, it is also one of the pioneers in social media ads for businesses. Thus, Facebook is one of the easy favorites for start-ups that wish to create social media presence.

Another great thing about Facebook is it boosts your customer service. You can use Facebook to collect reviews from customers. In turn, you can use their feedback to improve your products and services.


With over 1 billion active users, Instagram is another powerful platform to consider. If your target is to build your brand through social media ads, then you should use Instagram to your advantage.

What separates Instagram from other platforms is its focus on photos and videos. Here, you don’t need to go heavy on text. Instead, you can go all out on your video ads.

Additionally, you can use its built-in advertising options. You can access these options using your existing Facebook account.

Learn About Social Media Ad Strategies

Regardless of the platform you wish to use, the key is to align your choice with the goals of your business. From there, you can maximize the features of the platform and increase your reach faster. However, this is only the tip of the iceberg when it comes to social media marketing.

Expand your knowledge on social media ad strategies. Check out our other articles to learn more tips and tricks.

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