When it comes to outsourcing your social media marketing, some companies out there are better at others at achieving your goals for you.
They are also pretty different and unique when it comes to the features they offer, too. This means that some companies out there offer a dashboard, while others don’t.
If you’re someone who likes to retain a bit of the control on your end, you may be interested in learning more about how to use a dashboard.
The best part is, you can customize your features to suit your niche and industry, and have a hand in the entire process.
What is the Best Social Media Dashboard Tool?
The best social media dashboard tool is Social Pilot. They are the best at what they do because they offer a dashboard that’s both sophisticated, yet user-friendly. Their prices are reasonable, and they come with a free trial that doesn’t require any credit card details.
Best Social Media Dashboard Tools
1. SocialPilot
If you’re someone who thinks that they need real help with their social media, but likes the idea of retaining a bit of the control still, then we recommend checking out SocialPilot.
These guys not only have an awesome dashboard where you can customize their features to suit your needs, but they also offer a free trial, so you can try them on for size before you commit to anything.
There aren’t that many companies out there like this that can promise their clients access to a dashboard like this.
This is a great way to make sure that all of your needs are being met, and they’re not just taking your money and running with it.
They can help you schedule posts ahead of time, as well as automate your engagement strategies.
Another thing that we like about them is that they can cater to all different kinds of clients, from small-time businesses and influencers right up to corporation and marketing agencies.
2. Crowdfire
We love that Crowdfire not only has a dashboard but can help its clients with multiple social media platforms at once.
This is for all of you out there that have your brand spread across the board, but somehow want to be able to consolidate all the different marketing tasks to save a ton of time.
This is what Crowdfire is all about. They can help you discover content out there that is relevant to your industry and niche.
You can think of them as your very own social media marketing sidekick.
Crowdfire is one of those companies that can help its clients schedule their content ahead of time so that they can start focusing on creating even more.
They say on their website that they have already helped over a million clients.
We appreciate that they have quite a number of features to choose from within their dashboard, so if you’re someone who likes to have options, they would be a good match.
3. Seek Socially
In our opinion, Seek Socially almost needs no introduction – but we’ll indulge you if you haven’t heard of them before.
While Seek Socially isn’t the oldest tool around, it hasn’t taken them long from inception to develop an excellent reputation.
They are known better for being a ‘creative growth agency,’ which means that they have the biggest list of features we’ve seen out there.
Not only can Seek Socially help you with your social media management through their dashboard, but they can also help you with other things too, like making sure that your website is looking its best, and helping you figure out the best approach to an email marketing campaign.
There’s a lot to love about a company like Seek Socially – they even offer a free consultation for new clients.
4. Flick
Similar to Seek Socially, we don’t think that Flick need an introduction – but because they’re so new, we’re going to give them one anyway.
Again, they may be new, but they’ve wasted no time in making sure that they gel with a huge majority of the social media marketing industry.
They know that it takes so much more than just interactions to grow your social media accounts – it takes having a killer hashtag strategy.
While Flick doesn’t technically connect directly to your social media accounts, it does have a dashboard that we think is well worth it.
It works really well, and allows you to manage your social media activity, and come up with the best hashtag strategy for your industry and niche.
You can’t go wrong with a company like Flick – they’re safe, and they have excellent customer support, too.
5. DashThis
DashThis happens to be one of the best-rated automatic marketing dashboard tools currently on the market.
DashThis can help you track all of your social media activity, as well as its analytics as well so that you’re always on top of your game. We love that you can do all this within their dashboard.
Whether you’re a social media manager, or you’re a part of a bigger agency, this is the kind of tool you want to use to create one of the best social media dashboards out there.
Not only can it help save you a ton of time, but it also comes with an easy drag and drop feature, too.
DashThis always makes sure to automatically update its data so that you never have to copy and paste it from other platforms.
We love that you can integrate all of your different social media channels on the same dashboard, and you can even include multiple pages from these social media channels on the dashboard, too.
Their pricing begins at just $33 for three dashboards, which we think is a pretty good deal.
This is the type of social media dashboard tool you want if you plan on turning your brand into a big deal in 2020.
6. Hootsuite
You may have already heard of Hootsuite – we wouldn’t be surprised if you have. This is because they are perhaps one of the most comprehensive social media dashboard tools out there.
In fact, this is both their biggest strength and their biggest weakness at the same time.
Because they have so much going on with their dashboard, it is going to take a little bit of getting used to – but it’s worth it.
Here’s one example – their dashboard is available in a whopping 13 different languages.
Once you’ve synced up all of your different social networks with this dashboard tool, you can then create streams that form columns.
Streams can be used to do things like tweets, wall posts, and even mentions, so it’s a great way to be efficient about your social media activity, all from one place.
Hootsuite also makes it super easy to schedule upcoming posts so that you can concentrate on other parts of your brand instead.
If you’re someone who has the time to commit to learning how to use Hootsuite, then we highly recommend them.
7. Cyfe
Cyfe is all about business analytics, so if this is something that you’re into, you may be interested in learning more about them.
Cyfe can connect all of your online activity – not just your social media interactions. We love that they offer a free service, which you can sign up for in about a minute.
Of course, you’re just going to get the basics with this, but for some, the basics are all you need.
Cyfe offers many different widgets that are obviously going to do all different kinds of things for your social media growth.
Their Sales and Finances widget allows you to add things like PayPal to your social media.
You can even add a competitor dashboard within the existing one, that monitors your rivals, and what their social media growth is doing. This is a great way to keep your finger on the pulse of the industry.
Again, like Hootsuite, Cyfe comes with a lot of advanced features that may not be for everyone.
If you’ve got the time and you’re committed to learning more about how they work, then, by all means, go for it.
They will end up saving you time in the long run, but you may need to invest a bit into it initially.
Their free plan is free forever, which means they’re never going to update this. Their $19 a month plan brings you unlimited access to everything, which we think is a pretty good deal.
8. Sprout Social
Before you even start using Sprout Social, you’re going to like it – because even their sign up process is incredibly simple and straightforward.
We love that they offer a free trial where you don’t have to share your credit card details, and this lasts for 30 days – which is more than enough time to decide whether they’re a good fit for you or not.
Sprout Social is great if you want to attach your LinkedIn, Twitter, and Facebook accounts, as well as other social media websites out there.
They’re great if you are obsessed with keywords and know how much they help with your social media growth.
Once you’ve synced up to your social media profiles, you can look for people who are following you, but you’re not following them.
This means that you can easily track who is following you and how you want to interact with them.
The only downside that we can see with them is that they are on the pricier side, costing $59 a month.
However, this price allows you to get help with up to 10 different profiles, which we think is more than enough to do your thing. They have larger plans available, too, if your budget allows for this.
9. Later
One thing that stands out to us about Later that we really like is that they have quite a few different price points on offer, in order to cater to all different types of budgets.
You can get started with them from just $9 a month, or you can make the most of their elite package for $49 a month.
Again, at the end of the day, it’s totally up to you and what you can afford to spend.
Later can connect with all of your major social media channels – but personally, we think that they’re best suited to your Instagram growth.
This is mainly because they have a feature that involves image-based calendar scheduling for your content, which is obviously going to work really well with Instagram.
What’s more, Later has partnered with Instagram in the past, which means that they know quite a bit about being a social media dashboard tool for the popular app.
We love that they are completely safe to use, too, so you don’t have to worry about your reputation being at risk.
10. Sendible
Some social media dashboards are better suited to individuals who are trying to grow their brand on their own, while others sync up nicely with agencies.
Sendible is one of those companies that work well with social media marketing agencies, so if you’re part of a bigger group, you may want to share this find with everyone else and talk about using it for social media management and growth.
It’s an excellent way to streamline more than one brand and offers some pretty unique features that will help you stand out.
Sendible even comes with a royalty-free image search engine, as well as being able to integrate with Canva.
They also have features for previewing posts, scheduling, and viewing weekly reports.
When it all comes down to it, Sendible is a high-quality social media dashboard tool that can help keep all of your client accounts in one place.
11. Tailwind
Tailwind is interesting because it seems to have a very affordable price point, and then a very expensive one – there’s no in-between.
We don’t think that there’s necessarily anything wrong with that, however, if you’re someone who would like to benefit from their premium features but doesn’t have a large budget, they may be a little too out of your reach.
This being said, though, Tailwind offers its clients an incredibly unique program, providing original features for two channels in particular – Instagram and Pinterest.
For these two platforms, Tailwind offers things like social listening, scheduling, and analytics.
It can even give you practical suggestions around how to improve your Pinterest and Instagram content, as well as manage it.
If you’re someone who relies a lot on Pinterest and Instagram to grow your brand, you may want to consider bringing Tailwind on to help you.
Again, while their prices are a bit polarizing, they do have a comprehensive range of features on offer.
12. Meet Edgar
Meet Edgar is the total opposite of Tailwind when it comes to pricing – it offers one flat rate of $49 a month, which we think is the kind of price that most people could probably afford.
Meet Edgar is one of those social media dashboard tools that has managed to come up with a pretty unique approach.
All you need to do is upload content that is categorized into their account, and create specific time slots for them – and they’ll be able to do the rest.
As you may have guessed, Meet Edgar will use this information to schedule and upload future content for you.
If you’re someone who is so busy creating new content all the time that you don’t have even a few minutes to upload the final products to social media, you’ll want to check out Meet Edgar.
This is a huge time saver that can really make a difference.
The best part is, they can keep your social media marketing strategy alive, without compromising the quality of your channels at all.
13. Hubspot
Perhaps the most appealing thing about Hubspot is that they offer a free package that comes with their basic features.
If you want to go one up from this, though, you’re looking at spending $50 a month, which is on par with Meet Edgar.
If you want to pay, even more, you’re looking at $800 a month, which is pretty steep for a social media dashboard tool.
It doesn’t stop there, though – you can pay up to $3200 a month for Hubspot, making them a pretty expensive option.
However, with prices like this, you get to really make the most of their features – like being able to sync up to 300 different accounts and schedule up to 10,000 posts every month.
It’s clear at this point that this is the kind of dashboard tool you want to use if you work for an agency, and you help manage multiple platforms across different social networking sites.
If you’re the most organized person ever, you can even schedule upcoming content three years in advance.
Not only can you schedule posts, but you can also get analytics reports, as well as monitoring mentions.
These guys are a great all-rounder that does offer a certain portion of their features for free, which you won’t be able to find just anywhere.
14. Agorapulse
The thing that stands out to use the most about Agorapulse is that they’re willing to keep it pretty easy and straightforward.
Not all social media dashboard tools are like this – some are incredibly difficult to set up, especially because using a dashboard usually requires you to download it to your desktop.
Agorapulse, however, just wants to make it easy.
They can provide their clients with weekly analytics and reports on progress, and they can also help them schedule upcoming content, just like Crowdfire.
Not only are their reports simple and easy to understand, but they can also customize all of their dashboard features, to suit your personal needs.
This means that you can access all of your different social media platforms from within their dashboard, making it incredibly easy to manage them all.
Agorapulse is one of those social media dashboard tools that has a lot of positive feedback out there online, so you know that they’re the real deal.
FAQs
What is a Social Media Dashboard?
So, what is this thing that we’ve been talking about above? A social media dashboard is a tool that many companies are implementing into their feature list now.
It can help make the social media management side of things incredibly easy.
This is because it can sync all of your different social media networks in one place, saving you a huge amount of time.
A dashboard lets you see all of your different social media reports and analytics in one place.
This means that you don’t have to go around and sign in to all of your different platforms to view them.
If the company you’re looking at has a high-quality dashboard, it will include the ability to connect to most, if not all, social media networks out there.
It’s all about saving time so that you can put more of your focus into other parts of your brand.
How Does a Dashboard Help with Productivity?
A dashboard is going to make you that much more productive.
This is because when you usually get on social media, it’s not long before you realize that you have started scrolling through your feed, and forgotten why you’re even there in the first place.
With a social media dashboard, you don’t get all the usual distractions of a social media network, so you can simply schedule your upcoming content and be on your merry way.
How Does a Dashboard Help with Tracking?
If you’re determined to stay ahead of the competition, you may want to keep an eye on what they’re doing.
Who is currently following them, and how is their engagement doing?
Most dashboard tools will let you do this by implementing simple searches inside the tool, which helps you to keep tabs on the people that are important.
How Does a Dashboard Help with Scheduling?
You’ve heard this a lot above in our reviews – social media dashboard tools that can schedule your upcoming content.
This is perhaps one of the biggest time-saving features in the social media marketing industry, and it’s going to save you more time than you can imagine.
It’s a real pain to have to go into every individual social media account and schedule or just upload your content.
A dashboard, on the other hand, can consolidate all of your uploading schedules in one place so that you can do it all from there.
Again, this is going to save you more time than you may realize.
Final Thoughts
Using a social media dashboard tool for your brand’s online growth in 2020 is a smart move.
These days, it’s all about working smarter, not harder, and the more efficient you can make your online growth, the more successful you can be.
You simply don’t have time to sit around and upload your content – and you certainly don’t have time to interact with the people who matter.
Let a company like the ones on our list above, use their dashboard to make things effortless and streamlined.
