There is No Magic Bullet in Social Media

There is No Magic Bullet in Social Media

Earlier this week I had an interesting meeting with a partner (remember, we prefer partnering) who was being approached by a “web site and social media consultancy” about how he should be marketing his organization via social media. The client organization focuses on selling specialized services to a high end B2B market. The consultancy suggested …

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Listening with 3 Ears

Listening with 3 Ears

It is clear that companies should be listening to social media conversations, but what exactly should you be listening to? Over the past two years I have developed the following approach that has really helped the companies that I have worked with think about listening at three broad levels: Brand Level listening – Chris and …

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