Social Media Campaigns: Why And How To Set Goals And Objectives

The first thing every single business should think about before they embark on setting up a social media campaign is their goals and objectives. So many people think that all they need to do is setup a facebook page and bang, they’ve got a social media campaign. Even if they spend $10k on getting a …

Read moreSocial Media Campaigns: Why And How To Set Goals And Objectives

Targeted advertising with LinkedIn

For many people LinkedIn is little more than a site for displaying a curriculum vitae. For others, it is a professional social network that allows them to forge business connections. However, it’s easy to forget that it also provides the opportunity to run an advertising campaign targeted at professionals. LinkedIn differs from many other social …

Read moreTargeted advertising with LinkedIn

The Good, the Bad and the Indifferent Social Media Channels

With as many social media networks as Elvis impersonators these days, how do you know which ones are right for you? And like Elvis impersonators, some social media channels are definitely worth their weight in gold, a couple are niche performers that appeal to a particular audience, while others try hard but just don’t hit …

Read moreThe Good, the Bad and the Indifferent Social Media Channels

There is No Magic Bullet in Social Media

There is No Magic Bullet in Social Media

Earlier this week I had an interesting meeting with a partner (remember, we prefer partnering) who was being approached by a “web site and social media consultancy” about how he should be marketing his organization via social media. The client organization focuses on selling specialized services to a high end B2B market. The consultancy suggested …

Read moreThere is No Magic Bullet in Social Media

Pin It on Pinterest