How to take charge of your LinkedIn profile

Your LinkedIn profile will determine whether people manage to find you on LinkedIn and, if they do, whether they decide to connect with you. Given this, it’s worth taking the time to take charge of your profile and ensure that you’re promoting yourself in the best possible way. Your LinkedIn Profile is your online resume. …

Read moreHow to take charge of your LinkedIn profile

Targeted advertising with LinkedIn

For many people LinkedIn is little more than a site for displaying a curriculum vitae. For others, it is a professional social network that allows them to forge business connections. However, it’s easy to forget that it also provides the opportunity to run an advertising campaign targeted at professionals. LinkedIn differs from many other social …

Read moreTargeted advertising with LinkedIn

The Good, the Bad and the Indifferent Social Media Channels

With as many social media networks as Elvis impersonators these days, how do you know which ones are right for you? And like Elvis impersonators, some social media channels are definitely worth their weight in gold, a couple are niche performers that appeal to a particular audience, while others try hard but just don’t hit …

Read moreThe Good, the Bad and the Indifferent Social Media Channels

There is No Magic Bullet in Social Media

There is No Magic Bullet in Social Media

Earlier this week I had an interesting meeting with a partner (remember, we prefer partnering) who was being approached by a “web site and social media consultancy” about how he should be marketing his organization via social media. The client organization focuses on selling specialized services to a high end B2B market. The consultancy suggested …

Read moreThere is No Magic Bullet in Social Media

Listening with 3 Ears

Listening with 3 Ears

It is clear that companies should be listening to social media conversations, but what exactly should you be listening to? Over the past two years I have developed the following approach that has really helped the companies that I have worked with think about listening at three broad levels: Brand Level listening – Chris and …

Read moreListening with 3 Ears

Facebook 101 for Small and Local Businesses

How many times has this happened to you? You’re strolling down a sidewalk in your hometown and you notice a brand new sign on a previously unnoticed storefront with the following call to action: “Join us on Facebook.” You stop and stare, and register the strangeness of the request. Why would I want to be …

Read moreFacebook 101 for Small and Local Businesses

Pin It on Pinterest