Sometimes, it feels like there’s no end to the number of different approaches to marketing these days. While this does mean that we’ve got more resources than ever at our fingertips, it also means that things can get pretty overwhelming, pretty quick.
The key is knowing which ones to focus on and which to avoid. Ever heard of attraction marketing? We didn’t think so – but we do think that this one is worth finding out more about. The biggest reason? Because it can bring new leads to your business very quickly.
Attraction marketing offers free content to attract new leads into the brand. The ‘attraction’ term is the operative word, here – we’re not hard selling anything.
We don’t want to have people grow weary of us going on and on about our brand or the product or service that we provide. We want to attract people to our brand on a subconscious level, so they don’t even realize that they’ve been won over until they actually do something, like purchase a product.
What this basically all boils down to, then, is that you’re giving a bit of something before you take. When we say giving, we don’t mean giving away the actual product – just information and knowledge. This information and knowledge are going to help the customer in some way, which will encourage them to check out your brand and hopefully become a customer.
Ever been on a website for a social media marketing tool, for example? The ones that stick out to us are the ones that provide their traffic with additional information about how they can learn to grow their brand online. Many brands will offer this before they’ve turned traffic into clients, and this is what attraction marketing is all about.
While incoming traffic may not purchase something the first time that they visit a website, if the website offers them enough, they may continue to think about it long after they’ve left. This will invoke them to return again to find out more because each time they visit, they’re gaining something.
Customers have always been, and always will be, curious about a brand and what it offers – through wanting to know how something tastes, works, or performs. Most of the time, they want to know the answer to these mysteries before they purchase the product.
Mastering Attraction Marketing
So, now that you know what attraction marketing is, how do you master it yourself to grow your brand? Again, remember that the basic principle here is to educate customers on your product and why they need it.
This isn’t to be confused with outright telling potential clients that they need to purchase the product – it’s dangling the carrot close enough so that they make the final move.
How to Master Attraction Marketing
1. Spread Your Knowledge
Again, as we mentioned above, attracting marketing is all about educating those potential clients. This means that you need to help them learn about the product you’re offering. The more you spread knowledge about the product, what it does, and why they need it, the easier it will be to win them over.
2. Earn Their Trust
Trust is the only thing that matters when it comes to attraction marketing. Your potential clients are trusting you to be authentic and honest about what it is you’re selling, so the more you’re like this when you spread your knowledge, the easier it will be to turn them into paying customers. Make sure that you align your message with your audience in a way that is authentic and believable.
3. Be Responsive
Social media, as you already know, plays a major role in expanding the reach you get with attraction marketing. People connect with other people through social media, and this includes the brands that they love. This means that you’ve got to put some time and effort into nurturing your growing community and making them feel like you care and have time for each and every one of them. Respond to comments and DMs to the best of your ability.
4. Be Insightful
Do you feel like you know more than your competitors about your particular niche? If so, don’t be afraid to share this with your followers. One of the biggest things that clients expect from brands they are loyal to is evidence that they are experts in their industry, and that they have inside knowledge.
Content can be anything from infographics to videos, banners, and even blogs. Whatever it is, you’ve got to put a lot of time and effort into creating and sharing interesting content that relates directly to your brand in order to gain a lot of exposure. Remember, people want to know things like ‘how’ and ‘why’ more than anything else.
At the end of the day, we’re not talking about cold-calling and hard-sells anymore in the marketing industry. We’re talking about things like attraction marketing, where through authentic interactions and helpful information, you attract your potential clients to your brand.
Attraction marketing is an excellent way to bring more traffic to your website and ultimately increase your revenue. At the end of the day, you can’t go wrong if you show a genuine interest in your customers, and what they are looking to get out of your brand. The more authentic you are, and the more you give to them in return, the more you’ll get.