Instagram is now the app with the highest rate of engagement, meaning that if you haven’t got an Instagram page for your business, you better get one.
Instagram is one of your best chances at getting your brand seen by thousands, even hundreds of thousands of people – and the best part? Marketing on Instagram is incredibly cheap considering your exposure – and often it’s almost free (apart from your resources of course).
Let’s take a look at six ways you can close sales on Instagram and win more business.
Nudge People in the Right Direction
You want to be welcoming, but direct. Straightforward, but sincere.
This means using your resources economically and efficiently. You’ve only got one link on Instagram – located in the bio. You want this to be as close to your product as possible. This means that you make it incredibly easy for your potential customer to get to the point of purchase. The more work people have to do, the less appealing it’s going to be.
You can get them there by being consistent with high-quality images. While this takes more work and effort on your part, it’ll quickly pay off. What your pictures and content look like reflect your brand and business. Low-quality images portray a lack of professionalism, which makes people unlikely to trust in your company.
You want to invoke positive emotions in potential clients with detailed, quality images that are going to leave them intrigued to find out more.
Discounts and Exclusivity
A tried and true marketing strategy that has worked on potential clients for decades is making them feel special – like they’re getting a good deal. You can use Instagram as leverage for “exclusive” deals that will make them feel like they are the only ones being offered your product or service at such a great price. This is because your followers already have a degree of exclusivity above the rest – they are following you, which means only they are privy to your promotions and deals.
You can up the ante and make your existing followers feel even more special by using call-to-actions when giving away free stuff. Offering a free product or service to any of your followers that get three other people to follow you or click through to your website is a great way to satisfy your existing followers while branching out and reaching new ones.
Finding that Perfect Following
The fewer followers you have, the more money you have to invest in promoting your page.
This is something that is just part of Instagram marketing, and its hard to avoid but worth the investment. Using an Instagram bot, for example, can help you promote to your ideal demographic, and of course, when you’ve gained this you don’t have to worry so much about paying for marketing.
The more specific and fine-tuned your following is to your brand and what you offer, the more likely you are to make sales through your Instagram business page. It’s all about taking the time, or the money, to find the perfect audience that’s going to make those sales so much easier to close.
Leveraging existing Customers
This tip requires you to be intentional and take more time to each customer that extends beyond the sale, but it can be worth it to reach more people. Taking time every day to engage personally with existing followers through comments and direct message will give your business a personal touch that is attractive and appealing.
Once you’ve made a sale with a customer, you can also sweeten the deal by promising a future discount if they share your page on theirs or regram your latest post. Sometimes you’ve got to give some to get some, and it always pays to make the customer feel like you care about them personally. It takes more time and effort on your part, but it also helps your business to grow a reputation for high-quality customer service and reliability.
Promoting your Posts
Getting technical with the analytics of Instagram can help you know where and how to promote your posts and close your sales. You can analyze data through Instagram to see how many people are clicking through and purchasing your products compared with how much money you are spending on marketing. If that number is positive, then you’ll know that you’re putting your money in the right place.
Of course, different posts will have different levels of popularity and engagement. This is just something that comes with the territory.
You could try automation software – or another great place to invest money into marketing is by paying your influencers to promote your product. There are many famous Instagrammers out there that would only be more than happy to post about your brand in exchange for a fee – especially if it’s something they’re passionate about. This will instantly increase your reach and exposure and make their followers want to see what you have to offer.
Using your Words – and Emojis
Whether you like it or not, emojis have grown in popularity on the internet over the last few years. They’re like a language all of their own – the language of the internet.
And while too many emojis becomes dangerous territory as you risk losing your professional look, emojis can certainly still help to make your posts look inviting and attractive.
Just remember to use them consistently, and try to find ones that are conducive to your business and branding. They are certainly popular with the younger generation, so depending on who your demographic is emojis could be a great way of getting your message across.
There is every opportunity on Instagram to clinch those business sales and reach more people than you might realise. It’s the perfect platform for promoting your brand, finding more people who will be interested and closing sales.
Just remember, you will get out of it what you put in, so be diligent, hardworking and motivated to manage as many followers as you can handle.