Hashtag analysis is big business. Today, let’s take a look at the top hashtag analytics tools on the market.
Gone are the days where you sign up for a simple service that more than likely is just going to sell you fake engagement.
The social media marketing industry is getting bigger and more sophisticated every day, which means that you now have a plethora of third-party companies to choose from, to help you get that hashtag strategy right.
What is the Best Hashtag Analytics Tool?
The best hashtag analytics tool is Task Ant. The reason why Task Ant is the best hashtag analytics tool is because they are industry pioneers, having had developed their unique hashtag generator before anyone else. They also care about security, too.
Best Hashtag Analytics Tools of 2020
With hashtags being all the rage right now, it’s vital that you can connect with the ultimate hashtags tool so that you have the best chance of success for your brand online.
With this in mind, let’s review the best hashtag analytics tools in the market right now.
1. Task Ant
The first thing that you’re going to want to know about Task Ant is that it’s not a bot of any kind. The great news about this is that it’s totally safe to use for your social media growth and hashtag strategy building.
When you use Task Ant for your hashtag analytics, it’s all authentic and real, and any other features that fall within Instagram’s terms and conditions (and other social media terms and conditions too), so there’s no risk to the reputation of your accounts.
We love that Task Ant are the pioneers of the hashtag analytics tool industry. They were the first ones to figure out that, with a simple search engine that they developed over time, their clients could find the perfect list of hashtags to use with their niche and industry.
With their extensive database, you can look up hundreds of thousands of hashtags. When you search a favorite hashtag, Task Ant offers up data and stats around its popularity, and how well it relates to your profile.
One thing that stands out to us about Keyhole is that they provide in-depth data analysis of any hashtag that you put into their search engine, but in a way that’s super simple and easy to understand. They are an all in one solution, which means that you don’t have to go elsewhere for the rest of your online marketing strategy.
Keyhole can help you analyze your hashtags and provide you with real-time data. They can also keep track of your campaign’s reach, and monitor your top competitors as well as other brands in the same industry as yours. They can even bring mentions of your brand to your attention – whether they are positive or negative.
Keyhole has tools that can help you keep up with the trends, as well as research your industry and find out what your customer’s needs are and whether they have changed since you first started marketing your brand online.
Again, it doesn’t matter how advanced some of the insights you receive are – Keyhole simplifies them so that everyone can understand them, even if you’re new to this and not too tech-savvy.
Not only can they help you track and analyze current hashtags, but Keyhole can also help you optimize your posts for the future, and improve your overall social media marketing strategy.
Their price points begin at $179 a month and go all the way up to $999 a month, which of course, is more geared toward an agency that has a bigger social media marketing budget.
Hashtagify is great if you want to find any relevant hashtags for your niche and industry quickly. You can do this by entering one hashtag or keyword in particular, and their search engine will come up with choices that relate directly to this one keyword. We love that they have an option where you can check the popularity of each hashtag you get in the results, which is all displayed in an easy to read report.
If you log in to your Hashtagify account, it’s also possible to save any searches that you’ve made. While these basic features are offered for free, they do have a pro version where you can benefit from a more in-depth analysis of any hashtags that you search for.
Hashtagify has one affordable price point, but as you may have already guessed, this doesn’t offer too much in the way of flexibility and additional features. We will say that all of their price points can be canceled at any time, but if you want to benefit from other features, you have to pay to add them on.
This means that while they start at just $29 a month, it could quickly get quite expensive. Their highest price point is $311 a month, so while it’s still cheaper than Keyhole, we consider this on the pricier end of the spectrum.
Agorapulse is the type of platform that, like the others on our list, likes the idea of simplifying their client’s social media presence. They also want to help you track your performance so that you can be synced up with the very best hashtag strategy for your brand online.
Their tool shows you every conversation that relates to all of your different social media platforms in one dashboard so that you can consolidate it all and manage it from there. We also like that Agorpulse can help you track how many times your content is shared, its reach, and what influencers out there are going to be beneficial to your brand’s big-picture goals.
They have a free trial that you can check out if you want to see how they work before you commit to anything, and their flexible features and scheduling options make it super simple and easy for you to implement your hashtag strategy without taking up too much time on your end.
They even come with one-click reports, of which there is an unlimited supply, that you can download onto your desktop and archive for later. If you are a part of a larger team, they also have team collaboration features, too, to keep your social media growth operating quickly and efficiently.
They have two simple price points – either you can pay monthly, which is going to cost you $99 a month, or you can pay yearly, which is $79 a month. Both of these seem to be pretty affordable, especially when you compare them to other companies on this list.
Mention wants to help both influencers and businesses monitor their overall social media marketing performance and the trends that are currently happening in their industry. They want their clients to be able to access important information about their brand around the world, which is why they offer their services in 40 different languages. They can even export data they have gathered for you in reports that are understandable and user-friendly.
This means that Mention is not only a tool that can analyze social mentions on a number of different platforms, but it can also help you track your various activities online, as well as the results of those activities. This way, you can discover influencers who can help your brand have a bigger online reach.
Mention’s ultimate goal is to help its users figure out how to use hashtags to their advantage. They primarily work with Instagram right now, and they seem to have a lot of information on their website about how you can use hashtags to your advantage – beyond their services, which we think is pretty cool.
This means that they’re really good value for money because they are not only a hashtags analytics tool, but they have a wealth of information that can teach you how to apply your hashtag strategy correctly.
Mention does have a free, basic version, but as you may have already guessed, this doesn’t offer very much. It’s pretty much a good way to get to know them. Their next price point up is $25, and their most expensive package is $450 a month. This means that they have a lot of different pricing options, allowing access for most budgets.
Brand24 is a social media monitoring tool that can help you analyze and track any mention of your favorite hashtags across all different kinds of online platforms. From social media channels to websites, forums, and blogs, Brand24 has got you covered.
The data that they gather about your hashtags is presented in a user-friendly chart. In this chart, you’ll find helpful information, including things like how your hashtags are performing, as well as which influencers are currently talking about your brand.
Brand24 wants to make the management of your online reputation super simple and easy. As well as offering automated sentiment analysis and instant notifications, they also come with a basic plan where you can see what it is they do before committing to anything further.
Brand24 knows how important it is to get to know your customers and engage with them when they’re online. As well as making this incredibly easy to do, they also have a high level of customer support, so if anything goes wrong, you can get in touch with them directly.
Their paid packages start from just $49 and go all the way up to $199. Their $49 plan allows you to get basic data and is ideal for tracking a single brand. You get access to data on five keywords, and five mentions a month. Their most expensive price point gets you to access to data on 20 keywords, and 250k mentions a month, so it all depends on what your budget looks like.
7. Union Metrics
This is an easy to use tool that can help you gain insight into the impact and exposure of your tweets. You can also gain access to discussions that your brand is included in online, too, making it super easy to track your target market and what they are saying about your product or service.
This is a great way to build your brand and make sure you’re promoting it to the right people.
One thing that stands out to us is just how simple their interface is. They’re also affordable, which means that they’re ideal not just for businesses but for individuals as well.
Their beautiful analytics are presented in reports that are easy to read, and their real-time monitoring features keep track of what your content is doing, and how it is doing from the moment you upload it. Just like Brand24, their prices start at just $49 a month and go up to $199 a month.
With their basic plan, you can connect their services to three of your social media channels, while their higher-end package lets you connect up to six. Previously known as Tweetreach, this hashtag analytics company knows what you need to keep track of your content so that you can stay on top of things like your hashtag and engagement strategies.
8. Tweet Binder
If you want to analyze your hashtags and how well they do with your Instagram and Twitter campaigns, then you need to make the most of Tweet Binder. These guys help you research who is currently talking about your brand, and how they are connected to your hashtags. This is a great way to see their overall reach, as well as their influence as well.
Tweet Binder can even categorize conversations and lets you filter their results so that you can really hone in on what your hashtag strategy looks like in the face of your brand.
They claim to be a complete hashtag tracking tool for both Instagram and Twitter, and they can even help their clients create a hashtag tracker that is specific to your events and campaigns, no matter how the next one is different from the last.
One feature that really stands out to us that Tweet Binder offers is the ability to provide historical hashtag data. This means that they can look up a particular hashtag for you, and determine not only whether it’s currently trending or banned, but whether it’s been trending or banned in the past, too.
9. Sprout Social
Sprout Social is a hashtag analytics tool that can help you do many different things to up your game online in general. From social media management and marketing to hashtag analytics and social customer support, there’s a lot that this brand can do for your hashtag strategy and social media marketing strategy, too.
One of the biggest things that Sprout Social wants to help its clients with is networking. They ultimately want to see everyone build and grow stronger relationships online, and they also want people to be able to understand their audience, which will result in a greater reach.
They boast having just one platform for all of your different online points of connection, which is going to end up saving you a ton of time. Their robust social media business solution is built to scale so that you can adjust its features according to the size of your brand.
Their price points begin at $99 a month and go all the way up to $249, so they’re definitely on the more expensive side of things. If your budget allows for it, though, these guys come highly recommended.
10. Display Purposes
If you want to find relevant hashtags for your content that can bring you a greater overall reach, then you may want to check out Display Purposes. One of the best parts of Display Purposes is that they’re incredibly simple to use, so you don’t have to be tech-savvy to use them.
They will show you the best hashtags for your content, and weigh these against a number of different factors, including language and location. They make sure to filter out generic and junk hashtags that aren’t going to be helpful, which, of course, leaves you with the hashtags that are going to make a real difference. The best part? They are free to use.
As you can see, the hashtag analytics tool industry is bigger than ever – and this list is just the tip of the iceberg. There are many more companies just like these ones out there – but whether they’re worth your time and money, we’re not so sure about.
What we are sure about is that the ones on this list are highly reputable, have great customer reviews, and can accommodate all different kinds of budgets.
Don’t forget to check out their free trials, and make a step towards making a real difference to your hashtag strategy this year, as you make new goals around the growth of your brand online.