If you haven’t already heard, TikTok is the hottest new thing – but what is the best time to post on the platform?
If you haven’t already got a TikTok account, then we highly recommend that you get one. If you have, you may be wondering how you can get your followers up to speed to give you the best chance of success.
Don’t worry – you’re not the only one that needs help getting their follower count up. The reality is, figuring out the secret to doing well on social media platforms like TikTok isn’t the easiest – but it’s not impossible, either.
While there are plenty of blogs that talk about how to do this, the thing to remember is that TikTok is changing its algorithm all the time, and if you’re not keeping up with it, you’re going to start falling behind. What’s more, just because one piece of content seems to do well doesn’t mean that your next one will be that successful.
So, how do you know the right time to post on TikTok in order to get more followers? And how do you make sure that your content is catering to the biggest part of your target audience so that you can draw those TikTok followers in?
In this article, we are going to cover everything you need to know about growing your TikTok audience, and what you can do to make sure that you post at the right time, every time. This is going to go a long way in making sure that you manage to grow a successful TikTok account that everyone loves and wants to be a part of.
Tips for the Best Times to Post
Social media means that we’re all looking for that next piece of content we need in our lives. Whether it’s a link to an article, a link itself, a GIF, or a video, people love finding new content to interact with on a daily basis. So, while producing killer content should always be your number one, it’s also important to work out how – and when – to connect with your target audience.
Let’s take a look at a couple of questions you should be asking yourself that relate to this topic:
1. Where it Most of Your Audience Located?
Location, location, location. TikTok, just like every other social media channel out there, is a global platform, which means that it has users all over the world. So, why does this matter to you, and how does it relate to when you should post your content? Well, if you have people interested in your content that hail from various parts of the globe, this is going to impact how much content you create, and it also impacts on when you post that content.
This means that you have audience members in different time zones. Time zones determine how many of your uploads get viewed during the busiest hours, within a certain location.
So, the first thing you have to do is work out where the majority of your followers are in the world. Pro accounts will allow you to take a look at analytics like this, and those analytics are going to determine how many followers you have, as well as their gender, too.
If you haven’t already got yourself a Pro account, all you need to do is visit your TikTok profile and find your privacy settings. Once you’ve done this, you can find the tab that says ‘switch to a pro account.’
You will then need to follow the necessary steps to do this. This may include having to verify your mobile number. Once your account has been switched to the Pro version, you’ll be able to see those vital analytics that can help you work out when you should be posting.
Once you’ve got your Pro account, you can visit the privacy settings again to see your analytics, under the tab ‘analytics.’ If you want to know all about your followers, click on the ‘followers’ tab that will pop up.
2. When Is Your Audience Awake?
The second question you should be asking yourself is, when is your audience awake? You now know where the majority of your audience is located, now you’ve got to figure out when they’re awake.
While this part may be a bit trickier to get a handle on, it all comes down to working out the exact time zones. If your target audience is split into two different time zones, but they are pretty similar to one another, then you don’t have to change your posting schedule up too much to accommodate both.
However, if you have large portions of your audience in both the U.S. and U.K., then you’re going to have to plan and schedule your content around two vastly different time zones. Unfortunately, at this point in time, TikTok doesn’t offer a scheduling option, so you can’t set things up in advance.
So, what do you do to get around this? We recommend building a content schedule that can cover the biggest locations where your followers are from. While this may take a bit of time and effort, it’s definitely worth it if you think it’s important to keep on top of two different time zones.
Now that we’ve established how to work out when to post content for your existing audience let’s take a look at a few tips on how to grow that following in the first place.
1. Get the X-Factor
If you really want to get big on TikTok and make a serious name for yourself, you will need to have something that’s so unique and original, people can’t get it anywhere else. The majority of people out there think that the X-factor is a physical feature or a skill, but we disagree. We think that it’s a number of different traits that stand out beyond anything else, that draws people in. Your skills and look simply complement your X-factor.
If you’re not sure what your X-factor is, consult friends and family, and ask them what they think is the most unique thing about you. You’re sure to gather enough information to start your TikTok account with this kind of advice.
2. Pump That Content Out
While this one sounds like nothing more than common sense, it’s more difficult than you may think to produce excellent content time and again. Creating more content for your TikTok obviously requires you to get creative. Don’t worry, though – you don’t need to be coming up with new ideas constantly.
This is because you can take the vlog route, and simply document what you’ve been up to lately. This is a great way to keep your audience interested, without having to make every post one out of the bag. It’s much quicker to grab your phone and share an update with everyone than to spend hours and hours coming up with the next best TikTok video.
3. Get Connected
As the saying goes, if you can’t beat them, join them. While you may feel pretty competitive with your peers, the reality is that they can actually help you gain even more attention through their audience. If you want to really get the ball rolling and attract new followers, why not collaborate with someone and set up a deal where you can put your content in front of their audience, too?
This is a great way to build your following and network within your industry and niche so that you stay relevant. This way, you’ll be able to pick up a lot more followers than if you just stuck to your audience. Brands use this tactic all the time to attract people to their social media accounts.
4. Try a Challenge
TikTok is home to viral challenges, and if you haven’t hopped on this bandwagon yet, we think that you should give it a go. Challenges are still one of the most popular formats on TikTok, and they’re a great way to bring more people to your account. If the challenge is trending right now, even better – people love seeing those that they follow to get in on viral challenges. This is also a great way to network and makes sure that you get your content in front of even more people.
This tip we cannot recommend enough. While hashtags were originally just a Twitter thing, it didn’t take long for the fire to spread and other social media platforms to pick up on just how effective they were for bringing more followers to their user’s accounts.
Fast forward to the current day and age of TikTok, and nothing has really changed.
Hashtags for TikTok are still the most important thing you can include in your content, as they’re going to bridge the gap between those posts and the people you want to see them.
If you don’t use hashtags to push your brand, you’re going to struggle to find new people to interact with your content. However, in saying this, it’s important to put a bit of effort into choosing the right hashtags. We don’t just recommend picking anything – it needs to be directly related to your niche and industry.
Don’t worry; finding the right hashtags on TikTok is super simple. All you have to do is search a keyword that’s relevant to your content on the menu. Then, click on the ‘hashtags’ tab to see all the relevant hashtags to your keyword.
It’s easy to see lots of hashtags that you feel like you can relate to, and want to pick them all. However, you can’t do this, which means that you’ve got to get discerning and only pick the ones that are going to really benefit your account.
This is going to make your content that much more relevant to the people who come across your account. Of course, if they like what they see, then there’s a pretty good chance that they will want to follow your account.
This may sound like a joke, but it’s true – if you use your TikTok platform to share older content, this could end up attracting even more followers to your account. This is because it’s fresh to them, as they haven’t seen it before.There’s nothing like getting to know someone through social media by seeing old posts that they haven’t uploaded until now. It’s kind of like a behind the scenes sneak peek. Your audience will love it, and people checking out your account will as well.
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As you can see, growing your TikTok account requires a multi-faceted approach. The first thing you need to do is learn where your audience is located exactly. Once you’ve done this, you need to work out when the best time is to post your content, based on both your time zone and their time zone.
These two factors come together to help you establish a loyal, long-lasting audience that is going to want to see more of what you’ve got. Remember, if you really want to grow your following, you need to know the right time to post it. You also need to find something that is unique to you and your profile and produce more content through it.
Remember to network within your industry as well, and make sure your hashtags are on point with your niche. If you apply all of these tips on a consistent basis, there’s no reason why you can’t end up doing really well on TikTok.