Trying to figure out how to grow your TikTok account? Well, Whether you know it or not, over the past three years, this social media app has been brewing, and only recently has it captured the attention of the younger generation.
So much so, that it has surpassed growth rates of most other popular social media websites, like Instagram and Facebook. TikTok seems to be on top of the world right now, but it’s also in a bit of a sweet spot where it’s not quite as big as its rivals yet.
This means that there’s still time for you to get in there and make a name for yourself before the platform gets too overcrowded. You can’t go it alone, though – whether you arm yourself with third party help, or learn the tricks of the trade, there’s a lot to learn about how to grow your TikTok followers in 2020.
How to Grow Your TikTok Followers in 2020
Let’s review this concept and see what it takes to do really well on the internet’s newest social media sharing app.
1. Automation Growth, Services, and Bots
You may already know what this is like, but managing a social media page so that it grows at the rate you need requires all of your attention. In fact, if you really wanted to get your pages to the top, you would need to spend 24/7 growing them. We all know that nobody has this kind of time – but there are third party companies out there with automated systems that can effectively solve the issue of time.
If you find yourself simply too busy to manage your own TikTok account, then we suggest you consider using an automated TikTok growth service or bot. Automated growth services offer a number of different packages that can be customized to meet your needs.
For example, if you’re looking for a personal account manager that can handle all of your growth, then you can pay for a service that can offer this. Don’t forget, though, that you’ll need to know exactly what your target audience looks like so that they can get as specific as possible.
This is why we recommend that you share with them the location, genders, ages, and interests that you want your target audiences to be/have so that your personal account manager doesn’t waste any time targeting the wrong people. When it comes to TikTok automation itself, this can vary greatly, but usually involves automatic liking, commenting, and following targeted accounts.
With bots, you will have to configure a lot of it yourself, which could be too time-consuming for your schedule. However, they can also be an effective option that can increase your following in 2020. Just remember that you need to make sure that your automated engagement looks authentic and real; otherwise, you could end up getting in trouble with TikTok further down the track.
2. Buy Followers and Likes
If you are just starting out on TikTok and you need a quick, effective boost to get you off the ground, then you may want to think about buying your followers and likes. This is a great way to quickly make your account look popular, which in turn is going to encourage more and more people to follow it.
The thing to remember with this kind of strategy is that you’ve got to keep your engagement rate looking good as well. This means that you have to make sure that your likes and comments reflect how many followers you have. It’s not going to look so good if you have 10,000 followers, but only a few likes on each piece of content you upload.
This is why you need to buy TikTok likes and followers as a combined package, which can complement each other and make your account look great overall. Of course, the more engagement you have on your account, the more popular you will look, which is going to entice real TikTok users to check out your content.
If you’ve already used other social media websites to promote your brand or yourself, you’ll know that hashtags are a pretty important part of things. In fact, hashtags can make or break a post or a profile in general. And just like with other social media channels out there, they are the lifeblood of TikTok that makes all the difference in the world to your content and its popularity.
The more hashtags, the more visible you will become, and while you may think that any old hashtag is going to do the trick, you need to make sure that you’re also using the right ones.Of course, any research that you do into finding the right hashtags is only going to improve your chances of success. You need to spend a bit of time analyzing and evaluating various TikTok hashtags that are currently trending, and make sure that they suit your target audience.
Make sure that you look at your rivals, too – checking what hashtags they use can help you decide on your list.
If you are trying to find hashtags that are relevant to your subject matter, you’ve got a good chance of standing out. People who don’t bother to include the right hashtags based on their niche aren’t going to get very far.
When you’re researching ideal hashtags, make sure to look at which ones are getting the highest level of engagement and the best responses, so that you can build your hashtag strategy around those that are going to be most effective with your channel theme. There really is little more important to growing more TikTok followers in 2020 than aligning with the right hashtags – they can make all the difference.
4. Influencer Marketing
You may have already noticed that influencers on the likes of Instagram are a pretty big deal now – and they’re only going to get more and more influential as time passes. In fact, not only are they going to become even more popular, but they’re going to change where they influence, too – from Instagram to TikTok. Networking with an influencer can be a great way to break into your community or niche if you’re struggling to do so.
Make sure that you find an influencer that aligns well with your brand values, and reflects your brand in general. Of course, they also have to be willing to partner with you, as well. Additionally, you don’t want this to be something that just occurs once – you want to be able to foster an ongoing relationship, where you can team up frequently.
This way, you can become well-known to their followers, which, of course, is going to increase the chances of them following your page as well. Using influencers to your advantage is all about sharing content and ideas, as well as being able to collaborate with people on your level. This is a great way to increase your following and expand your brand’s reach on TikTok.
5. Quality Content
It’s tempting once you’ve got the ball rolling with your account to just blast as many uploads on there as you can. After all, if you’re trying to grow a following, you’ll need to keep the content coming in. However, while there is merit in doing this, if each one of your uploads isn’t high quality, then you’re not going to get very far.
The same goes for when you buy your followers and likes. If you’re not producing high-quality content, your account isn’t going to grow. While you don’t have to be pumping out Oscar-winning short films every day, it is important that you put effort into each piece of content that you create, and that it aligns with your brand’s theme and style. Think about it; you wouldn’t upload a low-quality photo to Instagram, so why would you upload a low-quality video to TikTok?
With this in mind, it’s probably worth us also suggesting that you need to make sure you use a high-quality editing app or software, from the final cut of video to when you’re editing it in the TikTok app itself. While this may initially be time-consuming and somewhat costly, it’s going to pay itself off time and again as more and more people becoming interested in your account for the quality of your content.
6. Get the Timing Right
One of the best ways to grow more followers for your TikTok in 2020 is to make sure that you get the timing right with your content. Every influencer or brand on TikTok and other social media channels has a specific audience that comes with certain traits. One of these is that they’re most likely all from one, or a few, locations.
This means that they will most likely have a different time zone to you if your brand isn’t local. If you post a video in the middle of the day, it could be the middle of the night for the majority of your followers, and they will miss it. If you want to make sure that your followers never miss you uploading a post, you’ve got to do a bit of research into where they’re located for the most part, and what time zone they’re in.
TikTok analytics can also show you when most of them are online, another stat that’s going to help you in a huge way. The more of your existing followers get to see your content, the more they’re going to interact with it, which in turn is going to attract new followers to your account. Just like we said above, playing the TikTok followers game is all about strategy – and the more tools you have, the better you will do. When it comes to uploading your content, timing is everything.
7. Find Your Theme – and Stick to It
Of course, you will already have a pretty good idea of what you want to be posting and producing content-wise, based on your brand. However, if you’re unsure about what this should be, the most important thing to cover when deciding on this is that you’re consistent about it. You may notice that most big brands have a unanimous theme that they’ve stuck with since they first began. It’s simple yet effective, and easily recognizable, so people begin to start associating certain things with that brand.
If you’re serious about your TikTok growth and gaining more followers in 2020, you need to make sure that you pick a theme for your page – and stick to it. Make sure that every post incorporates aspects of it somehow, and make sure that it’s the kind of theme people are going to get on board with in the first place.
Do a bit of research first and figure out your most popular posts, so that you can figure out what their commonalities are. This type of information is invaluable to learning more about your target audience and what they want to see as your account gets more popular.
8. Make Sure You Have a Good First Impression
What do you think is the most common first impression on a social media app like TikTok? For some, it’s the video that gets featured on the ‘For You’ page. However, for the rest of us, it’s our profile picture, and then our profile bio. The first thing that people are going to see when they search a hashtag you use or stumble across your profile is your profile picture.
They have a split second to decide whether they want to take things further and check out your content or not. If your profile picture isn’t compelling, then they’ll move on. It’s vital that you make sure this first impression is a lasting one – long enough to get them to check out your TikTok feed. Also, don’t remember to include an eye-catching bio that is grammatically correct. Nobody likes grammatical errors.
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So, there you have it – eight tips for growing your TikTok successfully in 2020. The long and short of it is, it’s not easy. Just like all those other social media channels out there, TikTok has a huge level of competition. If you’re going to stand out from the crowd, you need to make sure that you’re bringing something different to the table, and that your TikTok engagement strategy is on point. Otherwise, you’ll just end up getting lost in the crowd, and your follower count will stay the same.