Top 15 Digital Marketing Automation Tools (2021)

It’s hard to imagine a world these days without digital marketing automation software that can help expand your brand’s reach on social media networks out there. Back in the day, most social media digital marketing agencies could only help you with one platform at a time, and they were pretty expensive.

These days though, finding a digital automation tool to help your brand being on social media networks is so easy. You can take your pick from hundreds of thousands of options. However, this doesn’t mean that everyone that you come across is going to be legit and have your best interests at heart.

In fact, we have found that there are so many more scams out there than there are legit companies, which can make it really difficult to decide where to place your alliances.

Luckily, we have done the research for you so that you can rest easy, knowing that the list below comprises the very best digital marketing automation tools that can end up making a real difference for your brand.

Let’s dive in. 

Digital Marketing Automation – The First Wave

When the first wave of digital marketing automation tools came out, they could only really help you with your Twitter and Facebook. However, by the time the second wave came about, they were able to help you with your Instagram, Pinterest, and other popular social media networks as well.

During the first wave of digital marketing, the web-connected smart phone started to maintain a place among digital marketing strategies, Which ultimately changed the game completely.

The Second Wave

When the second wave hit, the older generation of software providers when it came to lead generation and email marketing rushed to keep up with the play. Of course, while this was a goldmine for some, it wasn’t for others as the industry quickly became really crowded, and the competition reached an all-time high.

These days, digital marketing automation is a big deal when it comes to brands, both big and small, and if you want to do really well with it, you need the right tools which can measure, manage and optimize your efforts.

What is Digital Marketing Automation?

The whole point of digital marketing automation is to be able to save you time when it comes to getting your brand online through social media networks.

It helps you automate those mundane, repetitive tasks, which not only assists you in managing your growing audience but also helps to minimize human error.

If you have been doing everything on your own up until this point, then the thought of being able to outsource your social network engagement to companies like this is a dream.

Top Digital Marketing Automation Tools

With this in mind, let’s take a look at what we think are the best digital marketing automation tools out there for you to use with your social network growth.

Stellation Media

Stellation Media

It is really difficult to write an article like this without including Stellation Media, mostly because they are just one of the best options out there. One of the things that we like the most about this company is that they have been around for a long time now, and they have gone through many seasons and stages with their clients and their features.

They understand that social media platforms like Instagram and Facebook are always changing their algorithms and updating their features, and as a result, they are doing the same.

These days, they understand that one of the best ways to expand your reach on Instagram is to use Instagram stories, which is why they are currently promoting this feature as the most relevant.

The thing that we have noticed the most about Stellation Media is that they are a brand-oriented business. We suggest if you want to make one of the best investments when it comes to your branding online, you check out this company.

Growthoid

Growthoid Review: Building Organic Instagram Followers

Growthoid Is actually the opposite of Stellation Media in a lot of ways because they are a relatively new company in this industry. However, this doesn’t mean that they aren’t one of the best, and they have wasted no time establishing a really good reputation among their clients.

They say that they are one of the best organic Instagram growth services out there, and they can help you organically grow your profile with real Instagram followers. They promise that they don’t mess around with bots or fake engagement, just real people who are happy to work on your account. 

They use a very tried and true method when it comes to your Instagram profile and target profiles that are very similar to yours. This means that the audience of these profiles is more than likely going to be interested in your industry and niche, and as a result, will be tempted to check out what you’ve got going on over on your feed.

We honestly haven’t come across a harder working, committed company that can make a real difference to your brand being online in this digital age.

Growthsilo

Growthsilo

Growthsilo is just another one of those everyday digital marketing agencies that can make a whole lot of difference on your social media networks. They’re mainly focused on Instagram, and they promise that they can grow it with real and organic engagement.

They promise that their followers are real and targeted, and they only make the most of manual growth features. If you visit their website, you will see a lot of big brands they have been able to work with already, and we love that they have a lot of information on their website so that you can get to know them better without going in blind.

It’s not often that you come across companies like this in the industry, which is why we suggest that you grab the opportunity with both hands.

Nitreo

Nitreo

Another digital marketing automation tool that we really like for your brand being online and being promoted through social media platforms is Nitreo. One of the things that we really like about this company is that they aren’t afraid to talk about all the things that they aren’t, as well as the things that they are.

This means that they’re going to spend the time to get to know you as an individual client and get to know your industry and niche. As a result, they will be able to grow your social media networks with targeted, engaged communities who are going to stick around for a long time to come.

We love that it takes just two minutes to get set up with them, and they have a growth guarantee that will last you for two weeks, so that there is no love lost if they don’t end up suiting your brand’s network needs. 

Omnisend

Omnisend

The next digital marketing automation tool on our list is a powerful one that can help you engage with your audience and understand what their buying intent is all throughout the journey of the customer.

They say that with this tool, you can integrate a number of different social channels as well as segment your audience based on how they interact with your content. They currently have more than 4000 positive customer reviews out there, which is why we think that they are such a good option for your brand’s growth online. 

Aritic PinPoint

Aritic PinPoint

Aritic PinPoint is a completely integrated marketing automation platform and is popular for advanced automation and customer engagement features. It helps businesses identify visitors to their website based on their specific browsing activity.

It can also help with multi-channel marketing, as well as advanced tags and filters, and analytics of what they are doing for you so that they can work out what is working and what is not. 

If you are a B2B marketer, then you are going to like this kind of digital automation. This is because it can lead to more leads for your brands, and ultimately more sales. This digital marketing automation tool was first thought up in 2013, and ever since, it was done really well.

Sendinblue

Sendinblue

One of the things that we like the most about the next digital marketing tool on our list is that they are an all-in-one tool, which means that you can automate your marketing as well as figure out your sales processes all under one roof. They also say that they are one of the most affordable options out there and can help with your email campaigns.

They even offer a free plan, where you can store unlimited contacts, which is always nice. Their paid plan is going to cost you $66, and you can set up unlimited automation workflows, as well as figure out through real-time reporting what’s working and what’s not.

They can also help you build the right landing page for your products and services and chat with clients without it taking all day. 

HubSpot

This inbound marketing software company can help you transform your business through the right marketing campaigns. They can also help you figure out the best lead generation strategies so that you can find the right customers for your products and get more traffic to your website.

Of course, they also understand the importance of content marketing, which is why they’re going to help you with all your social media networks out there as well.

Pardot

Pardot

If you need B2B marketing as well as automation for your social media content, then you need to check out the next digital marketing automation tool on our list, Pardot.

They have lead management software, which can help you with your lead nurturing and scoring, as well as your email marketing campaigns. Their team of experts can also shorten your sales cycle and qualify sales leads.

This is the kind of company that we recommend you check out for your LinkedIn engagement, which, when it comes to social media marketing platforms, is going to be one of the best ways to generate more leads for your products and services on your website.

Marketo

Marketo

The next software is not only powerful, but it is easy, which means that you don’t need to be an expert when it comes to growing your social media networks. Not only can Marketo help drive revenue to your products, but they can also improve marketing accountability.

One of the things that we love the most about this digital automation tool is that they keep everything in the Cloud, which means that you don’t have to download anything to your desktop.

The best part is that they offer a free trial, and they don’t charge you to set up their software. Interestingly, this company has been around for a long time now, and first got its start back in 2006.

Oracle Eloqua

Oracle Eloqua

The thing that we love the most about Oracle Eloqua is that they can help you plan and execute automated marketing campaigns across all of your different social media networks so that you can consolidate it all within one company.

This company goes back even further and was started in 1999. They are great for social media networks like LinkedIn, as they can help improve your lead generation.

Act-On

Act-On

If you want to find a digital automation tool that can automate your marketing within the Cloud, then we suggest that you check out Act-On. We love that they can help you with your inbound and outbound leads, and they can make sure that you get the biggest return on your marketing investments.

This is a great option for your LinkedIn and your Twitter, as well as other social networks out there. 

Infusionsoft

Infusionsoft

This leading marketing and sales software can help small business owners get themselves organized online, increase their sales, and save time when it comes to marketing their brand on social media. It is a popular one among bloggers so that they can create the right marketing campaigns and even come up with email marketing strategies.

One of the things that we love about this company is that they can automate all of those repetitive tasks so that you can integrate your website, as well as your social media platforms under one roof.

Sales Fusion

Sales Fusion

Salesfusion is one of the leading providers of marketing automation software, and they are committed to helping you get more revenue for your company so that you can bring more people to the website, as well as those who want to check out your social media content.

They have been able to help companies that are both big and small and want to make sure that your message gets delivered to the right people at the right time.

SendPulse

SendPulse

The last digital marketing automation tool on our list can help you with different channels out there so that you can reach your customers on all different kinds of devices and make it efficient.

They can help you configure all different types of notifications, and they also promise around the clock customer support so that you can get help whenever you need it. Their free plan is pretty extensive, and they are aware that everyone is working within a budget.

Final Thoughts

So, there you have it – what we think are some of the best digital marketing automation tools out there to help you with your brand being online. Remember, if you want to take your brand seriously when it comes to increasing its exposure, you’ve got to work not only on social media networks but on your website and your email marketing campaigns.

The best approach to grow your brand is to cover it all, and as you can see, there are some companies on the list above that cater to your website, while others are more focused on your social media networks.

The best thing that you can do is to find the perfect balance for your brand and make sure that they are a dedicated, hardworking company that is committed to achieving your brand’s online goals.

Good luck!

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