You can talk all day about how you’re not on Twitter for the followers – but we all know that that’s a lie. Don’t worry, though – we’re all the same. We’re all on Twitter to promote something, whether it’s ourselves or a brand, and at the end of the day, the more followers we have, the more successful we are.
In fact, having a good amount of followers is essential to doing well online – it’s the foundation that you build your brand on. So, with this in mind, we look at the million-dollar question: how do you get more Twitter followers?
How to Get More Twitter Followers
Let’s check out some helpful tips and tricks to make the whole thing a bit easier.
1. Pin Your Best Tweet
Whether it’s your latest brand update, a promotion, or something that relates directly to your brand and resonates with your audience – you need to put your best tweets at the top of your page. You also need to make sure that they’re high quality, and that they’re going to resonate with your audience. These are going to make the difference between having more followers and sticking with the same amount.
2. Get Your Bio Right
Remember, your bio is your first impression. If someone checks out your bio and likes what they see, they’re going to look at the rest of your page. If they don’t, they’ll move on. Make sure that your first impression is a good one.
3. Use the Right Profile Pic
If you didn’t already know, the right profile pic is a pic of your face – or a human face. Using a human face for your profile pic gives your brand a personable touch, and makes people intrigued to find out more.
4. Tag Your Location
If your brand is localized, and you rely on people in the area knowing about it, there’s no better way to get their attention than to tag your location. This means that those on Twitter who are looking for brands in your area will stumble across your page.
5. Get Verified
This is a lot easier said than done, but getting verified on Twitter can add a significant amount of credibility to your brand. We all know that this is a status symbol that makes us think professional and authentic.
6. Use Your Other Social Media
Don’t just stick to Twitter to promote yourself. Use your other social media platforms to bring people to your tweets by promoting them everywhere. They are all intended to be used in conjunction with one another, so the more they’re synced up, the easier it will be for people to travel the distance between each one.
7. Use Twitter in Your Emails
This means that you need to include your Twitter handle in your email signature. This way, whenever anyone gets an email from you, they can see where to find you on Twitter. It’s simple, but it’s effective and helpful for getting more Twitter followers.
8. Do the Same on Your Website
Just like you will include your Twitter handle in your email signature, make sure to include it on your website, too. If people like what they see, they’ll look for other ways to connect with you. If it’s right there, they can head over to Twitter without even having to look your Twitter handle up.
9. Use a Twitter Button
If you want to make it even easier on your target audience, have a button where they can click straight through to your Twitter page from your website.
10. Put Tweets in Your Blog Posts
Everything is connected. When you’re blogging about something, find a past tweet on your Twitter page that relates to the topic, and include it in your blog. This is just one of the many easy ways to get people to go and check out your Twitter page from your various brand platforms out there.
11. Don’t Tweet Constantly
A lot of people are going to quickly be put off if you decide to tweet multiple times in a short time period. This is going to be considered spammy, and you may even have people stop following you as a result. Even if each tweet is a knockout, you’re still going to annoy people if you tweet too frequently.
12. Still, Be Consistent
Even if you aren’t spamming people with your tweets every hour or so, it’s still important to be consistent about when you decide to tweet. If you stick to the same time every day or every other day, your audience will come to expect to see something from you around that time. This is a great way to keep them interested and interacting with your content.
13. Choose a Quote Tweet Instead of a Retweet
Modifying someone else’s tweet by adding your own comment to it is much better than simply retweeting something. This is because you’re adding your brand’s know-how and expertise to it, which is going to add value to your audiences’ feed.
While choosing to quote a tweet over retweeting someone else’s tweet is preferable, there’s nothing wrong with retweeting your own tweets. It’s a great way to increase your chances of going viral and increasing your overall exposure.
15. Don’t Spam
While retweeting your own tweets is a good thing to do, it’s also worth keeping things balanced, too. If you do this too often, you risk coming across as spammy, and Twitter doesn’t like people being spammy. What’s more, your audience will be able to tell if you’re spammy, which will put them off.
16. Don’t Buy Fake Followers
This is in a pretty similar category to being spammy – never buy fake followers to boost your follower count. Instead, if you want to buy Twitter followers, then choose to work with companies like Tweeteev or Twesocial, who can help you grow your account organically, without the risk of violating any terms and conditions, or looking spammy.
While you may think that just using hashtags period is going to help, it’s more about how you use them than just using them at all. The more relevant your hashtags are to your brand, the better they’ll help you get a bigger Twitter following. If you’re struggling to figure out the best hashtags, check out an advanced hashtag generator.
18. Do Follow Friday
Sometimes, if you can’t beat them, join them. Instead of attempting to rise above the competition, try taking a day a week to show your support for others. If you’re authentic about doing this, you could end up getting a few mentions in return.
19. Follow Others
Just like people are following you, we recommend following others. However, you have to make sure that these people are within your niche and industry. Also, don’t follow someone just to unfollow them when they follow you back. Make sure the intention is real, and you’ll grow a genuine following.
20. Start with Email Contacts
A great place to start getting more followers on Twitter is by searching for your email contacts. If you’ve already got a relatively substantial email list from your blog, why not start interacting with them on Twitter? If they like your website, they’re going to like your Twitter page.
21. Find People
There’s nothing wrong with being proactive and reaching out to people who you think may be interested in your content. The more you do this, the more likely you are to grow an authentic following, made up of people who are actually following you because they like your content.
22. Tag Other Brands
If what you’re tweeting about relates directly to another brand, try tagging them. It’s a long shot, but you never know where it will lead.
23. Respond to Replies and Mentions
Whenever someone mentions your Twitter or comments on your tweets, make sure to respond to them. This is one of the best ways that you can increase your following on Twitter, and create a community of people who find you relevant and authentic.
24. Respond to and Monitor Niche Keywords
25. Start a Twitter Chat
This takes a bit of advanced planning, but if you’re strategic enough, you can start a Twitter chat that can help to establish your brand as a credible business.
26. Live Tweet Something
Live-tweeting something can only ever be to your advantage. This is because this feature is unique to Twitter, so you definitely want to make the most of it.
27. Ask Meaningful Questions
Whether you use your Twitter poll or just a random tweet, make sure to get your audience involved by asking them interactive questions. The more your audience gets involved, the more they will continue to stay interested in your page.
28. Be Generous
When you’re an active brand online, you’ve got to give back to your local community every now and then. This could be anything from a special offer to exclusive content and even a freebie occasionally. This shows them that they are valued and that you are thankful for their support.
29. Collab When You Can
There are lots of opportunities to get together with an influencer on Twitter and use this to leverage your brand. While this could mean allocating some of this year’s budget for it, if it helps bring a lot more exposure for your brand, then it’s totally worth it. Just make sure that the influencer you partner with is relevant to your brand.
30. Be Ready for Damage Control
You can’t always get it right, and when you’re on a public platform like Twitter, it’s inevitable that you’re going to make mistakes from time to time. This is why it’s essential that you come up with a damage control plan so that if something does go wrong, you can successfully keep how many people stop following you to a minimum.
31. Increase Your Reach with Promoted Tweets
While this is another thing that will have to come out of the budget, it’s worth it. Spending a bit of money to promote some of your tweets can go a long way, and bring a lot more exposure for your brand in general.
32. Make it Visual
Yes, while Twitter is all about being a wordsmith, the world is moving in a more visual direction. This means that generally speaking, it’s good to include an image, a meme, or a GIF with your tweets.
33. Use Video
Just like images, videos are helpful, too, to convey what you’re trying to communicate with your audience.
34. Don’t Wing the Best Tweet Time
It can be tempting just to tweet whenever you get the chance – but this could be one of the biggest reasons that your Twitter isn’t growing as fast as you’d like. Check out your page analytics and find out when the majority of your following is online. This way, your tweets will be received well and will get more engagement.
35. Use Analytics
Speaking of analytics, there’s no better way to keep track of how your Twitter is growing than by checking out your analytics. From impressions to reach and engagement, you can break everything down, and adjust it if you need to in order to grow your Twitter following successfully.
36. Find Your Brand Voice
From funny to serious and everything in between – there are a lot of options when it comes to choosing the right brand voice for your Twitter page. However you want to be heard, make sure that it directly relates to your brand’s voice elsewhere – you need it to be consistent across the board. Your audience wants to be able to resonate with your tweets and feel like you’re consistent and reliable.
37. Write Succinctly
You have as many as 280 Twitter characters now to get out your best tweets – but this doesn’t mean that you should use them all. Rumor has it that the ideal length of a tweet is between 71 and 100 characters, so make sure that it’s not too long, but not too short, either.
38. Be the King of Editing
There’s nothing worse than seeing a typo in a tweet – those tweets don’t get retweeted too often. If you’re serious about making sure that your brand is seen as professional and successful, you’ve got to stay on top of the editing process.
It’s not easy growing a successful brand through a Twitter page. You already know just how many other brands there are out there trying to make it big on Twitter, so the more you apply practical tips like these, the better your chances of growing a successful Twitter following are.
Don’t forget to check out Twesocial to make the process a little more manageable!