What Are Your New Year’s Challenges?

With another year sneaking into the history books, it’s time to approach that annual right of passage: Determining your New Year’s resolutions. For what it’s worth, I hate that term. The idea of making “resolutions” feels stilted and cliched, like concepts drawn up at a board meeting and then quickly forgotten. Why not scrap that …

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Using Passion and Interest to Drive Your B2B Engagements

Using Passion and Interest to Drive Your B2B Engagements

I’ve always believed that tapping into passions and open communications are the corner stones of success for digital engagement, community building and social media. We hear about these successes within consumer focused and B2C social programs all to often. P&G, Home Depot, Sharpie and H&R Block are all examples as well as New Marketing Labs’ …

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Why We Prefer Partnering

Why We Prefer Partnering

There are many ways to consult. Many people offering services around social media and online marketing are flat out running companies’ programs as an outsourced hired gun. Other social media marketing agencies are writing high level strategy docs and handing them over to an agency of record for execution. These models are just fine. We …

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New Marketing TV

If you want to tune in to what’s happening in the world of new media marketing, turn on NewMarketing.TV. A trailblazing concept from New Marketing Labs, NewMarketing.TV is the first Internet television network dedicated to providing always-on content for marketing professionals – cutting-edge education for marketers, by marketers. Set to launch in early 2009, this …

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