If you’ve been running your email marketing for a while, you’d know it’s easy to get caught in a rut and keep pumping out the same campaigns over and over.. Have you been sending out the same old boring email marketing campaigns for years? Have you noticed a bit of a drop off in open …
Read moreFour Cool Email Marketing Features From Top Providers
When businesses create email marketing campaigns they tend to spend a lot of time coming up with copy that will grab the interest of potential clients.
With another year sneaking into the history books, it’s time to approach that annual right of passage: Determining your New Year’s resolutions. For what it’s worth, I hate that term. The idea of making “resolutions” feels stilted and cliched, like concepts drawn up at a board meeting and then quickly forgotten. Why not scrap that …
“Who cares?” “How come?” These are two little annoying questions that a three year old might ask, right? Turns out these questions, when put into the right context and with the right intentions, go from annoying to massively insightful. In the social media space — and in business — it is critical to ask these …
I’m writing this blog post past my deadline. Why am I late? It doesn’t matter. It’s a weekly post. I should be able to get it done far in advance, so as not to worry people like Ben, the poor guy who has to keep me on track and post it. But everything in that …
Chris Brogan has been talking about the human element of B2B for some time – as he says, there is another person on the end of that line regardless of whether your customer is a SMB, a large corporation or an individual consumer. At New Marketing Labs, our partner base is comprised approximately a third each to …
I’ve always believed that tapping into passions and open communications are the corner stones of success for digital engagement, community building and social media. We hear about these successes within consumer focused and B2C social programs all to often. P&G, Home Depot, Sharpie and H&R Block are all examples as well as New Marketing Labs’ …
Read moreUsing Passion and Interest to Drive Your B2B Engagements
There are many ways to consult. Many people offering services around social media and online marketing are flat out running companies’ programs as an outsourced hired gun. Other social media marketing agencies are writing high level strategy docs and handing them over to an agency of record for execution. These models are just fine. We …
If you want to tune in to what’s happening in the world of new media marketing, turn on NewMarketing.TV. A trailblazing concept from New Marketing Labs, NewMarketing.TV is the first Internet television network dedicated to providing always-on content for marketing professionals – cutting-edge education for marketers, by marketers. Set to launch in early 2009, this …