TikTok

How TikTok is a Hitmaker for the Music Industry

How TikTok is a Hitmaker for the Music Industry

When you hear the word ‘TikTok,’ teenagers creating viral challenges and lip-syncing in videos might come to mind. However, there’s a more powerful thing going on behind the scenes in a lot of these videos, and it’s changing the way we look at the music industry.

How a Broken Link Superseded BTS’ Single Release Hype

If you’re on TikTok or read our articles regularly, you will know by now that BTS has been preparing to release a snippet of their latest single in anticipation of their album release in the coming weeks. The K-pop boy band was set to make history yesterday when they released a cut from the single – but instead, TikTok stole the show because it stopped working.