How a Broken Link Superseded BTS’ Single Release Hype

If you’re on TikTok or read our articles regularly, you will know by now that BTS has been preparing to release a snippet of their latest single in anticipation of their album release in the coming weeks. The K-pop boy band was set to make history yesterday when they released a cut from the single – but instead, TikTok stole the show because it stopped working.