How to Add a Link in TikTok Bio (A HUGE Marketing Opportunity)

How to Add a Link in Your TikTok Bio

We’ve all heard of TikTok, and the great news is that it’s just becoming more and more popular. If you thought that you would make the most of this new trend and expand your presence to reach your audience over there as well, you were right to do so.

Because TikTok is such a new company, they are constantly working on new features. We reported last month that TikTok was working on one feature in particular, the feature that allowed its users to add a link to their profile.

So, the good news is that you can now offically add a link to your TikTok profile. We know that you’ve probably waited a long time for this, especially as it’s something that other social media platforms offer. Want to know how to?

We’re going to take you through the step by step process of adding a URL to your profile. Check out the screenshot below to see what a URL looks like in a TikTok bio already.

Bio with URL

As you can see, the URL shows up between your feed and the follow button. It is in bold, it’s black, and you can click on it to go elsewhere. Let’s get into why you’re really here now, which is to learn how to include that golden link in your TikTok bio.

How to Add a Link to Your TikTok Bio

Check if You Qualify

Right now, it appears that only Android users and some people with iOS have access to putting a URL in their bio. You’ll need to see if you have the ‘website’ option when you click to edit your bio. If you do, carry on with our instructions. If you don’t just be patient – they’ll roll out access to everyone before too long.

Click on ‘Edit Profile’

When you go to your TikTok page, click on ‘Edit Profile’

Edit Profile

Add Your Website

You’ll see the ‘website’ line right underneath your ‘bio’ option, and you’ll also see an option to ‘add a website to your profile’. Start typing any URL that you want to be visible in your profile. Just start by typing ‘www’ and your website, and it should come up.

Edit Profile Page

That’s it – now, you will be able to see your URL on your profile page, and so will the people that follow you. If you go onto TikTok right now, there’s a good chance that you will be able to see quite a few people who have already taken advantage of this brand new feature.

 URL in profiles

What Does This Mean for TikTok Going Forward?

For a lot of people, being able to add a link to their TikTok profile isn’t that big of a deal. However, it is a sign that TikTok is listening to a lot of its users, and keeping up with the times when it comes to staking a claim in the social media app industry.

You’ll see over the coming months that a lot of brands will begin to use TikTok to their advantage, and start publishing their own content on here. Before this feature, it was a lot more difficult for brands to publish content to drive traffic to their website, but now it’s getting easier.

While some people think that this is going to cheapen TikTok’s appeal because it will bring more brands, a lot of people think that it’s also going to improve the overall quality of the content.

TikTok is also going to become a lot more appealing and usable for celebrities and influencers. This is because without a URL to a website, it’s pretty hard for brands to create content that will drive traffic and influence people’s behavior.

This is why you can expect to see a lot more sponsored content on TikTok from now on as well, including referrals and affiliate links.

Final Thoughts on Adding a Link to Your TikTok Bio

So, there you go – another feature has been added to TikTok, as it continues to try and keep up with the other social media giants that you see in the arena these days. While TikTok started out with a relatively unique concept, we still think that it’s managed to keep this originality despite adding features that you’ll find on other social media channels.

The best part is that if you’re an aspiring influencer, or you’ve got your brand online and you’re hoping to broaden its scope through TikTok, you can now connect your TikTok audience directly with your website.

Make sure to rotate the link that you use every now and then for when you promote your brand through marketing campaigns, and expect to see a lot more traffic on your website as a result.

Top Tools to Get More TikTok Followers

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