The vast majority of businesses out there benefit from using social media to promote their brands these days. They know just how many potential customers out there, so there’s no better way to get their brand in front of the right people than to use social media.
However, just like every other industry, there are some challenges that you will come across promoting CBD on social media.
This is because while there are many states out there now that have legalized CBD and even marijuana, there are still quite a few social media platforms out there like Google and Facebook that don’t let people advertise CBD products.
As you can imagine, this is a massive challenge for a lot of people, as this is one of the most effective ways to find new clients in the age of technology.
How to Promote CBD Oil Products on Social Media
With this in mind, let’s check out some of the best tips to promoting your CBD products on social media, giving them a much better chance of reaching the right audience.
1. Make Video
While you may raise a few red flags making videos to put up on Google and Facebook, there’s nothing wrong with creating a video that is informational and helps people learn more about what CBD is and how it can be beneficial.
All you have to do is simply talk to your audience about CBD so that at the end of the day, they can make their own decision about whether it’s for them or not. You can even talk to your audience about the legality around CBD, too. It’s also worth creating video testimonials as well.
There’s nothing wrong with having someone talk about their personal experience with CBD, and this is another great way to win potential customers over.
2. Influencer Marketing
Partnering with an influencer who is in the same industry as you can be a great way to bring more exposure to your brand. This way, you’ll be able to get your products in front of brand new faces, who are much more likely to make a purchase than someone who has been selected randomly.
You’ll also get the seal of approval from someone that people already know and trust, which is going to help your products go a long way in terms of credibility. This is one of the best, most organic ways to increase your CBD brand’s exposure online.
Keep in mind, though, that influencer endorsement can be expensive, and difficult to navigate. Just make sure that you choose who you work with carefully.
3. Brand Ambassadors
This is similar to influencer marketing, except that you employ someone to be the face of your brand for a longer time period. The best type of brand ambassador is an existing customer that believes in your products and overall brand, and will happily spread the word about it.
If potential customers feel like they can really resonate with your brand ambassador, and are encouraged to find out more by trying out your products, this tip can go a long way to helping you grow your CBD brand through social media.
4. Content is Key
If you go back to basics on social media, you’ll soon realize that content is pretty much the most important thing to do when trying to create a successful online CBD brand. The more high-quality content that you post onto your various social media platforms, the more your audience is going to find themselves connecting and relating to your brand.
To do this, you need to come up with a good content strategy and a content posting schedule that you think you can stick to. While some of this content should be made by yours truly, there’s also nothing wrong with outsourcing a lot of it as well. We recommend posting your content online when the majority of your customers are online.
This is going to get you far in terms of marketing your CBD brand on social media. This is because social media favors posts that have been shared recently, which means that your target audience is a lot more likely to see it if people are reposting it.
We suggest doing a bit of market research too and figuring out when the majority of your audience is online so that they can see your content as soon as you post it.
5. Be Present on Many Platforms
While you may just be used to Instagram or your blog, if you want to really stretch and grow your brand to new heights, you need to cover all social media platforms. From Facebook and Google to Instagram and your website, there are many different channels where you can connect your products to your target audience.
Just make sure that before you post to just any social media channel, you make sure to read through the terms and conditions. This is going to help you figure out which platforms have restrictions around CBD marketing, and which are free reign.
6. Connect with Your Customers
It’s all very well putting a lot of effort into bridging the gap between your product and the customer, but you’ve got to think of aftercare as well, which of course, occurs once the customer has bought your product.
The vast majority of customers these days are looking for a semi-personable connection with the brands they buy from. They don’t just want to be pushed out the door as soon as they’ve made their purchase – they want to keep feeling like they’re valued, and that the brand wants their business again.
This is why it’s essential that you stay connected with your customers. Whether this is giving them behind the scenes updates on social media, or connecting with them through email marketing, it’s essential that you nurture your social media community, and do everything you can to keep them around.
If you impress them enough, they will turn into loyal, long-term customers that choose you every time, and this type of ongoing relationship is invaluable in a hyper-competitive industry.
Social media marketing is the way of the future, and it’s certainly one of the best platforms for getting your CBD products out there. However, in an industry like this, you’ve got your work cut out for you, which is why it’s important to know what you’re doing.
You also need to make sure you know industry regulations so that you can stay out of trouble. The last thing you need is restrictions around promoting your CBD products online.