Simple ways to make money using Instagram.
You must have heard about some people who have been millionaires using social media, especially Instagram.
Do you want to know how to make money using Instagram?
With more than a whopping one billion monthly active users, Instagram is the platform for socializing, inspiration, and of course, marketing.
There are three main methods to earn money from Instagram.
- Being an influencer promoting other contents/products/services
- Being a marketer marketing brands’ products/services
- Being a business owner boosting your sales on Instagram
Here’s a summary of how to perform these three methods:
Influencer Marketing On Instagram
Those Instagram users who have built a significant following and are highly engaged in a certain field, are known as Instagram influencers.
They have a serious impact on their followers and generate the most viewed content in that niche. So niche users follow their updates and view them as thought leaders.
Influencers have the chance to be contacted by brands to promote their posts/products/services. In other words, it’s a new version of endorsement by influential people.
Brands will find the chance to grow their business and find new potential customers and influencers earn a considerable amount of money.
That is why more than 500,000 influencers are estimated to be generating content to gain fame and earn money. Many of them even try to sell their accounts using some middleman platforms like Social Tradia.
To become an Instagram influencer, follow the steps below:
Step #1: Choose the Right Niche
As you know, businesses of all kinds are active on Instagram. But the thing is which one is suitable for you.
Although there is a chance to gain fame in every niche and make money, some niches are now really difficult for newcomers.
You’d better consider the fact that there are already countless famous influencers with millions of followers in some niches.
Here are some of the most lucrative niches on Instagram:
- Health and Fitness
The more time you spend on this step, the better you can build your strategy.
Step #2: Choose a Unique Style and Theme
Being different from other competitors is a great advantage for an influencer. This will make users remember your account among other niche Instagram accounts. It’s also important to choose a theme and style that perfectly matches your culture.
Step #3: Generate Informative and Entertaining Content
Content is king when it comes to social media marketing. Remember that social media users hate boring content so you have to entertain them.
Also, many users search for information in different niches, and this is a great opportunity to put your posts in their eyes.
Step #4: Engage With Your Followers
The key to becoming an influencer is to engage with as many users as you can. Bear in mind that the number of followers is not the only important factor, you need to find engaging users who are ready to interact with your posts.
Being an Instagram marketer is all about making sales for a brand. You may work as a single marketer or as a social media marketing agency.
By the way, you have to perform based on a certain strategy. Marketing strategies are usually made of the following steps:
Step #1: Conduct Competition Research
Without a good overview on competition in your niche and also on your competitors’ activities, you can’t decide well.
Try to consider your region, your audiences’ demographic, and also top competitors in your research.
Step #2: Define SMART Goals
Having a set of specific, measurable, achievable, relevant, and time-bound goals can help you focus on your plans and assess your results.
Step #4: Generate Compelling Content
Just like what we said about influencer marketing, as a marketer, you need to create compelling content to be able to get maximum exposure.
Step #6: Work with Influencers
Influencer marketing can increase your sales significantly.
Step #7: Analyze your Performance
Using analytics tools to measure your results and knowing your weaknesses and strengths is a must for every Instagram marketer.
Remember that you only can earn money when you sell the product to your followers. Generating leads on Instagram is not an easy task. So many marketers try to buy Instagram accounts instead of creating one from zero.
As a marketer, you’ll need a lot of techniques and tools to get ahead of the competition. Analytics, automation, graphic design, video editing, and many other tasks need to be done by tools.
E-commerce on Instagram
If you own a business, you should know that Instagram is the best place to build your brand identity and grow your sales. This is particularly true for startups and local businesses because traditional marketing methods would cost them significantly higher.
Instagram marketing has become so important that many brands are hiring social media managers to market their products/services.
In fact, you can build a sales funnel on Instagram for your own brand based on what we said in the previous section.
Whether you want to manage your Instagram account yourself or to assign a marketer to do it for you, you need to take care of the below tips:
- Avoid buying fake followers
- Schedule your posts
- Engage at a personal level
- Avoid being too promotional
- Don’t forget analytics
- Do track your rivals
- Use all the marketing features of the platform
- Visualize your content
- Cross-promote on other networks
Instagram marketing might seem easy at the face but please don’t invest in it without acquiring the required skills. Never forget your initial goals for Instagram marketing because you’ll face a lot of problems.