TikTok was a pretty big crowdpleaser in 2019, which means that if our predictions are correct, it’s going to knock it out of the park in 2023.
However much you know about TikTok, you’ve got to be in it to win it, which means that you’ve got to be on there and promoting yourself. You’ve also got to have your finger on the pulse of what’s trending, too, so you can beat everyone else to it.
If you want to get really big on TikTok and make a name for yourself, then you’ve got to get in early. There are already a ton of experts out there saying that TikTok is the younger generation’s favorite social media sharing app, and it’s not hard to see why.
So, whether you’re hoping to have a bit of overnight success and maybe even go viral, or you want to promote your existing brand on the newest sharing platform, it’s important to know what’s trending, and what’s not.
Let’s talk about the top 6 TikTok trends that you need to look out for in 2023.
1. There Are Memes Everywhere
Think of one of the most popular memes you have seen spreading around the internet. There’s a good chance that the meme you’re thinking of got its start through TikTok.
There are now plenty of examples of a song going viral through the latest social media sharing app, and because the younger generation loves to communicate in memes, they can unlock an entire world for companies and brands that want to be included in things as well.
In fact, there are plenty of people out there that have already made the most of memes on TikTok, and things are looking pretty exciting for them. If you manage to get in quick before lots of popular brands do, you could be at the helm of something pretty lifechanging. What direction TikTok ends up going in, we’re pretty sure that it’s going to involve memes.
2. The Data-Driven Approach
TikTok was originally seen as the social media platform where anything goes – a bit like the ‘wild west’ of social media channels. However, it hasn’t taken long for it to change this image, and be seen more like a data-driven platform that helps its influencers get ahead with real-time analytics on their content.
It’s only natural for a social media app like this to take things in this direction – everyone else is doing it, so why wouldn’t they?
This means that you’ve got a really good chance of promoting your product or service and getting it in front of the right people. The more time and money TikTok invests in its data collection software, the more popular it will become. It’s a proven method and has worked for thousands of influencers on other sites already.
3. See it as TV
There is one thing that TikTok has on all other social media platforms at this point – the fact that it’s video-based. This means that it feels like you’re watching TV when you’re on there, a sensation that you can’t get anywhere else. In fact, with all the viral challenges floating about, it’s easy to see how you can liken TikTok to a TV show or convention.
The majority of people discover their favorite TikTok content through hashtags, which means that they find something they like and stay hooked, much like a TV series. Of course, this approach is great for brands and creators, as it’s easy to get their community addicted to their content, so they’ll keep coming back for more.
4. Make a Face for the Brand
So, we all know that brands don’t have a face – but people do. This means that revealing a bit more about the faces behind the brand is a great way to connect to your community and make them feel like they’re really a part of your journey as a brand.
There is nothing more appealing for TikTok users than a company or brand that comes across as genuine and authentic, and can easily entertain them through their video content. We can already see some brands hard at work, giving their community a little look ‘behind the scenes’ for additional content.
The more exclusive you come across to your audience, the more desirable you will be. If you put a bit of time into connecting your audience to the people behind your brand, this will go a long way to making your community even bigger than it already is.
5. All Types of Brands like TikTok
This means that there are a number of brands now on TikTok that you wouldn’t dream of seeing there. This is a result of many brands already seeing the writing on the wall and realizing that a lot of their existing customer base is making the shift.
What better way to get their product or service in front of them still by making the shift with them?
So, while you may not expect to see a politician on TikTok, believe it or not, they’re making the most of it. We think that in 2021 we’ll see a lot more unlikely brands join the ranks and make the most of this incredibly popular sharing app.
6. Hashtag Generators and Growth Services
Another trend that we can see becoming more and more popular in the future is TikTok users utilizing a hashtag tool or growth service to get the most out of their profile. It’s a pretty competitive world out there, and even if you’ve been on TikTok since the beginning, you’ve still got your work cut out for you if you want to get more TikTok fans.
Perhaps one of the biggest challenges of being on TikTok is that it’s all video content, which means that you have to spend quite a bit of time creating the video and then editing it. Most TikTok users simply don’t have the time to put into growing their engagement and encouraging more people to check out their profile.
With a growth service, though, you can offload a bit of the work and free your schedule up to make more content. With a hashtag generator, you can find all the best hashtags that work well with your niche and industry, so the right people have a really good chance of finding you, engaging with you and getting you more likes.
So, there you have it – six trends that we predict will happen in 2021 when it comes to TikTok. The latest social media sharing app doesn’t look like it’s going anywhere anytime soon, and we have high hopes both for the app itself and for the people who will use it and attempt to make something of it.
If you want to stay ahead of the game and be the first to know what’s trending on TikTok this year, check out our list – and don’t forget to try a growth service or hashtag generator if you’re time-poor and want to create more content!
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