Streamlining Your Social Media Efforts

Maintaining a social media presence can be a real time burn for you and your business. In this article we provide tips for streamlining your social media activities to enable maximum effectiveness with least effort.  If you’ve spent any time playing around on any of the main social networks (e.g. Facebook, Twitter, LinkedIn), you’d know …

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First Comes Presence, Then Comes Engagement

You’ve set up your page on Facebook, opened a Twitter account, and even created a blog for your business. In other words you have a social media presence. What now?  Most businesses have cottoned on to the fact that social media isn’t a fad, and that it’s vital they have a presence on social media. …

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Social Media Campaigns: Why And How To Set Goals And Objectives

The first thing every single business should think about before they embark on setting up a social media campaign is their goals and objectives. So many people think that all they need to do is setup a facebook page and bang, they’ve got a social media campaign. Even if they spend $10k on getting a …

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How to take charge of your LinkedIn profile

Your LinkedIn profile will determine whether people manage to find you on LinkedIn and, if they do, whether they decide to connect with you. Given this, it’s worth taking the time to take charge of your profile and ensure that you’re promoting yourself in the best possible way. Your LinkedIn Profile is your online resume. …

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Targeted advertising with LinkedIn

For many people LinkedIn is little more than a site for displaying a curriculum vitae. For others, it is a professional social network that allows them to forge business connections. However, it’s easy to forget that it also provides the opportunity to run an advertising campaign targeted at professionals. LinkedIn differs from many other social …

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The Good, the Bad and the Indifferent Social Media Channels

With as many social media networks as Elvis impersonators these days, how do you know which ones are right for you? And like Elvis impersonators, some social media channels are definitely worth their weight in gold, a couple are niche performers that appeal to a particular audience, while others try hard but just don’t hit …

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