Face masks, sanitizer, and home quarantine. We’re living in a pretty strange time right now, and for most of us who haven’t had to experience the coronavirus (Covid-19) first-hand, the biggest issue that we have to deal with right now is boredom.
Luckily, 99.9999999% of us have a phone, which means that we don’t have to be away from social media for too long. You’d think that in this time of isolation, people would be hitting up the gram to watch Justin Bieber go live with Eddie Benjamin as they jam and bond over their insurmountable talent.
However, they’re not. People are well over Instagram and tuning into TikTok instead. Yup, the Instagram revolution is over, and the TikTok wave is in.
Let’s talk about why TikTok is over-taking Instagram during the quarantine.
TikTok Is a Breath of Fresh Air
If you’re looking for a totally new vibe that is lightyears away from the overcrowded stuffiness that Instagram provides, then TikTok is your way forward. While you may be tempted to think that the two are pretty similar, they’re not. Instagram is still primarily a photo-sharing app, with the odd Story every now and then – but that’s weak sauce.
With TikTok, you can take existing formats that you’ll find online already, like songs, memes, and jokes, and reimagine them in your own way. This means that you can take a popular song and add your own lip-synced twist to it, meaning that there are potentially hundreds of ways that the one song can be interpreted.
TikTokkers edit their videos, yes, but they’re a far cry from the facetuned, filtered content you’ll find over on the gram. In fact, you could consider TikTok Instagram’s antidote, as more and more users attempt to create content that’s more self-deprecating than anything else.
Everyone’s making fun of themselves, and people are loving it. It’s a fun, easy-going, lighthearted way to connect with your community and find people that you have things in common with.
The ultimate goal with most TikTokkers is to embrace silliness, which of course, sets the bar super low.
People Are Over Instagram and Facebook’s Controversies
If you’re over Facebook, then you’ve kind of got to be over Instagram, too – I mean, Instagram is owned by Facebook, so there’s not that much difference between the two.
If you used to be a fan of Facebook, then you’re probably more than familiar with all the controversies that Facebook has found itself caught up in, from user privacy violations to advertising farces. In all honesty, Facebook sucks thesedays.
Let’s face it; social media sites like Instagram and Facebook are on their way out, and while they may be holding on for dear life right now, it’s not going to be long before apps like TikTok prove themselves to be way more for the people, by the people.
Anyone Can be a Content Creator
Remember when we talked about the bar being super low up there? What this means is that anyone can be a content creator. You don’t have to take two hundred selfies and filter them beyond recognition to stand out on TikTok.
In fact, you don’t even have to come up with an original idea – although plenty of people are. TikTok allows people to jump in and quickly create relevant content for their audience, which often includes viral challenges that other people have started.
These spread like wildfire, and before you know it, you’ve jumped on a viral bandwagon of a topical nature – like the quarantine we’re all subjected to right now. With the opportunity for anyone to create and upload videos, TikTok is the perfect solution to being bored at home right now with not a lot to do.
TikTok Caters to Generation Z
Who’s the most prevalent generation online right now? It used to be millennials, and for a lot of them, it still is – but we’ve got a new generation in town. Generation Z has taken up the virtual mantle, and are now the biggest demographic to be using TikTok.
I mean, what else are you going to be doing in between your brand new homeschool schedule? Trying to learn new TikTok dances, of course. In this time of uncertainty and isolation, TikTok is going to be one of the best ways to stay in touch with your friends and check up on them from time to time.
You can even make up dances together and upload them as a TikTok challenge. You never know – it might just go viral. It’s no secret that Generation Z is going to take over the world with their internet capabilities, so when it comes to your TikTok, watch this space.
It’s definitely your best chance of keeping in touch with your friends and making something of your time in quarantine.
Why You Want to Grow Your TikTok Now
There’s no time like the present when it comes to fast-growing companies like TikTok – and it’s only going to get more and more difficult as time goes on. With lockdowns, social-distancing, & quarantines in place around the world, they’ll be lots of people capitalizing on their time and watching with satisfaction as their followers count goes up.
Don’t be one of the ones that fall behind – it’s the perfect opportunity to grow your TikTok community. Being able to connect with people virtually right now is invaluable, so the more you’re able to do this through apps like TikTok, the better.
Everyone needs a little bit of light relief right now, so see if you can channel your boredom and turn it into creative energy for more TikTok content.
It’s not even a secret anymore – TikTok is clearly better than Instagram in many ways. As well as having a lot to offer its users, TikTok also offers a breath of fresh air for people like you who are completely over the gram and need somewhere new to vent their pent-up creativity.
You might as well do something with your time until you can get out again. Happy TikTokking!
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