Maybe you’ve heard of TikTok already. Maybe your teenager’s on it, or your niece, your nephew or probably one of your friends. But whenever these awesome new apps come out that teens jump all over, us older folks oftentimes ignore it. We think right away that it’s only for the kids, and just a waste of time.
In today’s article, we are going to go through some essential steps on how to use TikTok as a business and we hope by the end of it, you will have a better idea of whether TikTok is worth your time or not.
What Is TikTok?
TikTok has actually been on the marketing scene for more than three years and it originally came out as Musical.ly. It’s an app for iOS and Android that allows users to share lip-sync comedy and talent videos.
Right now, this is one of the most relevant, trending and popular social media platforms. It evolved into a platform that is heavily generated for a broader audience.
With the TikTok app, you can:
- Create a profile
- Watch, create and upload videos while taking advantage of its recording, timers and special effects features.
- Add, remix, save, and discover songs.
- Buy coins from $1.39 to $139.00 to give to creators.
In 2019, TikTok had been noted as the fastest-growing app, with over 500 million active users. To put that into context, Instagram has over a billion. So at this stage, TikTok already has half the amount of users that Instagram has – that’s a lot of people who are spending time on this app.
Why Should Serious Businesses Care About TikTok?
While Generation Z has started utilizing the platform to express themselves and have fun, many brands out there are becoming interested in exploring the app, too.
So, why should you care?
Why not? With its ever-growing popularity, TikTok is a great opportunity for you, as a serious entrepreneur, to promote your product, connect with your prospects, boost your online visibility and be known for your niche. If your brand targets Generation Z, your products are visually appealing and you have enough resources, you may want to consider joining sooner rather than later.
How To Use TikTok
Recently, TikTok launched biddable advertising options, and hyperlinking capability, which enables businesses or marketers to set up an ad, generate awareness and reach their target audience. Since TikTok is a fast-paced app, brands need to think of creative strategies in order to stand out and be noticed.
Related: How to Add a Link in TikTok Bio
So, how can you use this rapidly growing platform in social media to build your personal brand and grow your business?
Cross-Link Your Social Media Channels
You can directly link your Instagram, Facebook and Youtube channels. By linking your other social media accounts to TikTok, you’re able to seamlessly drive traffic to your Tiktok profile and then let people see that you’ve got a Youtube channel and an Instagram page as well that they can check out.
Blend Your Personality With Your Business
If you are in service-based industries or any professional business, you usually have to maintain a certain image on Instagram, Facebook or Youtube. Since TikTok is a free and open platform, you see people being lighthearted, and more open with their personalities, and you can be this way too.
You’ll see big companies posting or creating behind-the-scenes comedic skits where on other channels they’re being a bit more serious. With TikTok, you’re able to blend your true personality with your business in order to drive traffic, be free and have fun with social media.
Learn How Its Algorithm Works
It’s relatively easy to get a significant amount of views on Tiktok. However, not many people understand how its algorithm works. On TikTok, You can actually spike your views quite easily and gain lots of followers compared to the majority of other social media platforms, which are restricting views because of new privacy laws.
On the other hand, TikTok’s algorithm measures the number of viewers, likes, comments, shares and downloads. So, the more engagement you receive, the better exposure you get. Make sure you post your videos at the best times.
Hashtags are there for a reason. They are powerful words that are used to increase your brand’s exposure and draw the attention of your viewers towards your product or services. You can incorporate a TikTok hashtag in your video posts, or in the comments section. They are also useful for categorizing your posts, so people can easily find them.
Some important tips to help you create the best hashtags for your brand:
- Know your audience
- Learn from top influencers and competitors
- Encourage your TikTok followers to engage
- Make sure your content is meaningful
Show People The Behind-The-Scenes In Your Business
Whether you’re a service-based business, have company events or you are posting whatever media content you have, you can use TikTok highlight reels by adding some graphics or adding a cool song over the top.
One of the best strategies you can use in order to build your personal brand, grow your business and maintain authenticity on TikTok is showing people behind-the-scenes or funny stuff you see in the day to day of your business.
Have fun with TikTok, and you can do incredible things. It’s not a serious platform, but you can get some serious results out of it. It’s only going to get bigger, so start taking action and use it to grow your business today.
Top Tools To Grow Your TikTokOut of all the services we have tested to grow TikTok followings, these have shown to be the safest, with the most consistent results.