Streamlining Your Social Media Efforts

Maintaining a social media presence can be a real time burn for you and your business. In this article we provide tips for streamlining your social media activities to enable maximum effectiveness with least effort.  If you’ve spent any time playing around on any of the main social networks (e.g. Facebook, Twitter, LinkedIn), you’d know …

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Social Media Campaigns: Why And How To Set Goals And Objectives

The first thing every single business should think about before they embark on setting up a social media campaign is their goals and objectives. So many people think that all they need to do is setup a facebook page and bang, they’ve got a social media campaign. Even if they spend $10k on getting a …

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How to take charge of your LinkedIn profile

Your LinkedIn profile will determine whether people manage to find you on LinkedIn and, if they do, whether they decide to connect with you. Given this, it’s worth taking the time to take charge of your profile and ensure that you’re promoting yourself in the best possible way. Your LinkedIn Profile is your online resume. …

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Targeted advertising with LinkedIn

For many people LinkedIn is little more than a site for displaying a curriculum vitae. For others, it is a professional social network that allows them to forge business connections. However, it’s easy to forget that it also provides the opportunity to run an advertising campaign targeted at professionals. LinkedIn differs from many other social …

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