Best Link in Bio Tools for Instagram (Updated)

Is it time to use a link in bio tool?

Have you had enough to swapping your Instagram bio link out all the time? Instagram is pretty strict when it comes to limiting their users with just one link. However, there’s a lot more that you can do with this feature than you may realize.

In this article, we go over several handy tools that can help you get a lot more out of your Instagram bio link. Before we dive in, let’s talk about why this is something that you should implement into your Instagram engagement routine in the first place.

Why Optimize Your Instagram Bio Link?

If you’ve been on Instagram for a while now, you’ll know how frustrating it is only to get one link in your bio. This is why you’ll see a lot of content out there that says ‘link in bio’ in the caption. As you’ve probably already experienced, this is very limiting in terms of being a brand and marketing it to more potential customers.

With Facebook, you can launch as many ad campaigns as you want, and with Twitter, you can post as many links in tweets as you want. However, with Instagram, you are severely limited.

Best Link in Bio Tools for Instagram for 2020

Either you need to shorten your marketing campaign in general, or you need to continually be swapping it out for a new one so that your followers can keep up with what’s happening with your brand.

Obviously, you need an alternative to help improve your Instagram marketing game. Luckily, there are now quite a few tools out there that can help you optimize that link in your bio in original and unique ways. Let’s check these out.

1. Shorby

You can think of Shorby as being three tools blended into one helpful app. While each tool is mostly made for Instagram, it can be used on other social media platforms, too.

The main tool, which is called Smartpages, helps you get more out of your Instagram bio link by making a custom page with all of the links that you wish you could use. On this page, you can add things like content blocks, social media links, your brand name and logo, and links to messenger services.

You can also customize your page’s theme, and once you’ve finished creating your page, you will get a link to it that you can put in your Instagram bio. You’ll also get up to date analytics so that you can see which links get the most clicks.

Shorby can also help you shorten any URLs that you want to include in your Instagram bio, too. They have a free trial and cost from just $9 a month.

2. Linktree


Linktree is pretty similar to Shorby, which means that this is Shorby’s direct competitor. However, something that it has that’s different is that you can try it for free, indefinitely. This gives you an unlimited number of links, and you can even choose from a small number of themes, too. The catch? You have to include Linktree’s logo unless you want to pay for an upgrade.

Two features that you won’t find with this tool are social media and contact buttons. However, you will be able to use features like this if you upgrade to their paid version.

As you can imagine, their premium version also lets you customize your page a lot more, and you can even schedule links so that they won’t appear on the landing page until you want them to.

Linktree starts from just $6 a month, but as we mentioned, there is a free version that comes with its limitations.

3. Lnk.Bio


This is a much simpler Instagram bio link company, and they even have an elegantly styled theme that is going to blend in with Instagram’s smoothly. The only downside to this, of course, is that you can’t customize it to suit your preferences.

Lnk.Bio offers unlimited links, the ability to cross-link to other social media profiles, link tracking, and the ability to customize your URLs. While it may be on the simpler side, it’s effective. You can create your page, and put as many links as you like on it. You can also track the links, so you know which ones are the most popular.

The result is a simple yet elegant link page that comes with your profile picture as well. Their free plan is obviously limiting, but it will do the job for a while. Their next plan up costs $1 a month, or their lifetime membership is $9.99.

Which way you choose to go, we think that this is potentially one of the most affordable options out there.

4. by Later by Later

Later’s version of a Link in Bio tool is a bit more advanced than the other ones that we’ve covered so far. This is because it lets you create your Instagram account on your landing page, meaning that you can add as many links as you like to your actual profile.

You can get up to five links per post, and you can add up to two Instagram accounts to their dashboard. What’s interesting, though, is that you can only add one link to your Instagram accounts – all other links must be included in your posts.

The idea, of course, is to be able to share your links in your captions, instead of your bio. This does mean that you can avoid having to swap the link in your bio out all the time. Also, when someone clicks on the link in your bio, they will see a version of your Instagram feed.

The biggest advantage of this Link in Bio tool is that you can set up your brand’s shop right in your feed. Your followers can shop your products through your feed, rather than having to be directed to your website through the link in your bio. While they don’t offer customization, we do think that their theme fits in with Instagram pretty well.

Their prices start from just $19 a month, or $192 a year.

5. ShortStack


While ShortStack isn’t strictly a Link in Bio tool, it is a marketing tool that can be used for this, which is why we’ve decided to include it on this list still. They are a landing page developer that specializes in helping people with their marketing campaigns.

They have 10 different marketing campaign options that come with more than 60 templates. They offer unlimited emails that can be optimized for contests, and their drag and drop editor makes it easy to create anything you want.

If you use a landing page from ShortStack for your Instagram bio link, you can come up with many different original and unique marketing campaigns that are going to help get the attention of new followers.

This tool is primarily optimized to run contests, and you can even get started with it for free. If you want to pay for their premium plan, this is going to cost $29 a month.

6. Thrive Architect

Thrive Architect

This WordPress page builder plugin helps you to build completed landing pages, with a choice of more than 200 templates. They are similar to ShortStack, and offer an easy drag and drop feature, as well as pre-built styles and several content blocks.

With Thrive Architect, you can create your own pages and host them from your WordPress website. You can also buy bonus features if you want to give your marketing campaign the best chance. Their subscription is going to cost $228 a year, but if you’re going just to license one site, it’s going to cost you $67.

7. Leadpages


This dedicated landing tool helps you host and create landing pages through their platform. It’s a great option to help with your Instagram if you don’t have a website you can link your followers to. They have very similar features to ShortStack, and they also offer pre-designed templates that you can work with if you don’t want to design your own.

Their split testing tool can help you optimize your landing page and campaign, and you can get current analytics and stats to make sure that it’s working for you. Their plans start from just $37 a month, or $300 a year. They also have a free trial for 14 days, so potential customers can try it out before they commit to anything.

Final Thoughts

Remember, the more you make your marketing campaign through the link in your bio that relates directly to your niche and industry, the better you will do with creating a loyal, enthusiastic following.

The tools in this article have been designed with the creator in mind – they not only want to help you grow your Instagram successfully, but they also want to make sure that you’re getting as much out of having one link in your bio as you can.

There’s no need to deal with just one link anymore – with tools like this, you can connect your community to all of your relevant pages.

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